Horsten participating at The Antwerp Forum - 27 April 2018
Bart Horsten, Managing Director of Horsten International, participated as a speaker at one of the break-out sessions, discussing the trends and opportunities in the tourist business.
During the presentation Bart explained that group travelling is still taking the biggest share of Chinese travellers, with individual travellers or small groups increasing in importance. The so-called Second Wave travelers are more open to suggestions, but also more confident and demanding than ever. The generation of the one-child policy is also gradually approaching the age for travelling to Europe, and they increasingly book their Europe trips through online resources, such as social media or travel platforms.
The session was concluded with case studies about some of Horsten's existing tourism projects.
More details, presentations and pictures can be found on www.theantwerpforum.com.