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17/05/2018  l  Hey!Belgium launches Online Travel Platform

On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgium. The Chinese version of the website has been well received by the attendees of the event.

With this new version of the platform, Hey!B...

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16/04/2018  l  Participation in two important tourism events in China

Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten:

  1. From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing
  2. From 13 to 18 May 2018 they will participate in the ...

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23/03/2018  l  Horsten participating at The Antwerp Forum - 27 April 2018

Bart Horsten, Managing Director of Horsten International, participated as a speaker at one of the break-out sessions, discussing the trends and opportunities in the tourist business.

During the presentation Bart explained that group travelling is still taking the biggest share of Chinese travellers, with individual travellers or small groups increasing in importance. The so-called Second Wave travelers are more open to suggestions, but also more confident and demanding than ...

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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018

created in China

On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute.

After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she...

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22/02/2018  l  China Basics Seminar 21 February 2018

wheel

On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt. 

During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment...

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31/01/2018  l  Workshop "E-commerce, Social Media and New Retail in China" - 19 January 2018

On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. About 20 participants attended the workshop.

After a short introduction, in the first part of the workshop we looked at the Chinese market today, the Chinese consumer and market entry methods, followed by a view on E-commerce market statistics and trends and opportunities in E-commerce and Cross-Border E-commerce w...

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27/11/2017  l  Sweet Products Takes Over Activities of Glacio-IJsboerke

Bruges, Belgium / 27th November 2017.

Sweet Products, the parent company of the Baronie Group – leading European chocolate manufacturer, and Glacio / IJsboerke have signed an agreement under which the Sweet Products Group will take over Glacio / IJsboerke’s activities effective 30th November 2017.

This further cements Sweet Products’ position as a leading European food company. The authentic Belgian product...

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