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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018

created in China

On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute.

After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she...

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22/02/2018  l  China Basics Seminar 21 February 2018

wheel

On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt. 

During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment...

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31/01/2018  l  Workshop "E-commerce, Social Media and New Retail in China" - 19 January 2018

On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. About 20 participants attended the workshop.

After a short introduction, in the first part of the workshop we looked at the Chinese market today, the Chinese consumer and market entry methods, followed by a view on E-commerce market statistics and trends and opportunities in E-commerce and Cross-Border E-commerce w...

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27/11/2017  l  Sweet Products Takes Over Activities of Glacio-IJsboerke

Bruges, Belgium / 27th November 2017.

Sweet Products, the parent company of the Baronie Group – leading European chocolate manufacturer, and Glacio / IJsboerke have signed an agreement under which the Sweet Products Group will take over Glacio / IJsboerke’s activities effective 30th November 2017.

This further cements Sweet Products’ position as a leading European food company. The authentic Belgian product...

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19/11/2017  l  Bart Horsten giving a live WEBINAR organised by ETOA

 

On 23 November 2017 ETOA, the European Tourist Association, organised a live webinar focusing on the EU-Chinese tourism market; providing market insights, case studies and best practice. This webinar provided background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018, the EU-China Tourism Year. On the following link the...

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14/11/2017  l  Hosting a retail delegation from Belgium in Shanghai on 14 Nov.2017

On the 14th of November 2017 Bart Horsten hosted a delegation from Belgium to Shanghai. The delegation consisted of around 40 members of Unizo Buurtsuper, an organisation of independent retailers from Belgium (see http://www.buurtsuper.be/nl/over-buurtsuper for more information). During this Inspiration Tour the delegation travelled to Shanghai and Beijing, attending seminars and visitin...

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01/09/2017  l  Bart Horsten appointed as Board Member of BCECC

At the occasion of the General Assembly of the Belgian-Chinese Chamber of Commerce (BCECC) on Thursday 31st of August 2017 Bart Horsten, Managing Director of Horsten International, was appointed as Board Member of BCECC.

BCECC is the leading Belgian business association for companies engaged in doing business in or with China. It is a non-profit organization established in the 1980...

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