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14/09/2016  l  VIGC Event - E-commerce in China on 14 September 2016

On 14 September 2016 Bart Horsten gave a lecture about the recent trends in E-commerce in China at the VIGC conference in Antwerp. China is a dreamplace for E-commerce, not only thanks to its big population and more than 700 million netizens, but also the eagerness of Chinese consumers to buy foreign products and the overlap between the population on social media and brand consumers.

In 2016 China's Cross-border E-commerce is expected to exceed $1 trillion, of which the key ...

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08/09/2016  l  Round table about E-commerce in China: The Hague 8 Sept.2016

On 8 September 2016 Bart Horsten was a speaker at a seminar about "Business Communication in China", organised by Guanxi.nl in The Hague, The Netherlands. Participants had the chance to learn more about how to communicate with Chinese partners, suppliers or customers and how to apply this to your own China activities. Many experts about different topics of doing business in China and around 50 participants shared their views and experiences.

Together with Ed Sander o...

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20/08/2016  l  Agricultural Trade Mission to China from 4 to 10 September 2016

Jeffrey Wouters, Business Development Manager of Horsten International will take part in an agricultural trade mission to China from 4 to 10 september 2016. The trade mission is organized by the province of Antwerp and Flanders Investment & Trade (FIT) and is specifically focusing on opportunities in China for companies in the agro-industry. During this mission about 25 entrepeneurs and officials will visit Beijing, Shaanxi and...

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07/08/2016  l  Bart Horsten in De Standaard (article in Dutch)

On Saturday 6th August 2016 an article was published in the Belgian Newspaper De Standaard, in which Bart Horsten was asked his opinion about the sale of all of Uber's activities in China to its biggest rival Didi Chuxing. The article was written by Goele Decort and can be found at the following . You can also read the article hereunder (only in Dutch).

WAAROM UBER, FACEBOOK EN CO FALEN IN CHINA

Silicon Valley botst op Chinese muur

GOE...

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06/06/2016  l  Trade Mission to China from 28 May to 4 June 2016

From May 28th to June 4th 2016 the Voka (Chamber of Commerce) of East-Flanders, the province of East-Flanders and Flanders Investment and Trade organised a trade mission to China, headed by governor Jan Bries. As a preparation for the trip, on Tuesday May 10th Bart Horsten, managing director of Horsten International, gave a lecture about doing business in China to all the participants to the trade mission.

The delegation visited Beijing, Tianjin, Shijiazhuang (Hebei) and Shanghai. The...

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26/05/2016  l  Dilito signs partnership with Chinese fixtures manufacturer

DILITO, a specialist in LED relighting projects from Belgium, has concluded a deal with the Chinese fixtures manufacturer PC Cooler, one of the biggest producers of fixtures for LED-lighting. The first result of this partnership is the relighting of a company in the building industry in Belgium. After installing illuminated publicity a few years ago, now the production facility is relighted by Dilito. After installation the energy consumption decreased with 65%. This project is ...

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12/05/2016  l  Key-note speech about recent trends in E-Commerce in China - 11 May 2016

On the 11th of May 2016 Bart Horsten gave a key-note speech about the recent trends in E-commerce in China at the BCECC seminar in Brussels. Topics covered were e-commerce market statistics, m-commerce, mobile payments, O2O services, cross-border e-commerce platforms and strategic considerations for SME's. At the end of the presentation Bart also introduced some case studies of recent E-commerce and online marketing projects of Horsten International.

Afterwards an interactive pan...

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08/04/2016  l  Lecture Bart Horsten at the Bencham SME seminar in Beijing

On 8 April Bart Horsten gave a lecture at the Benelux Chamber of Commerce in Beijing (Bencham).

The Seminar focused on Business Risk: when doing business in or with China, the key challenge for most SME’s is to find a business model which on one side minimizes the risks (operational, financial and legal risks, including intellectual properties) and on the other side offers solutions for an optimal sustainable presence in Chi...

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26/03/2016  l  New subsidy system in Flanders starting at 1 April 2016

Since 2009 Horsten International is a certified service provider ("Erkend Dienstverlener") under the KMO-portefeuille subsidy program of the Flemish Government. Starting from 1 April 2016 a new system is put in place, which simplifies the system and also changes the conditions under which SME's from the Flanders Region can receive subsidies.

Flanders Innovation & Entrepreneurship (in Dutch: Agentschap Innoveren & Ondernemen) is a government agency, charged with imple...

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18/03/2016  l  China Seminar 17 March 2016

On the 17th of March 2016 Horsten International organised its second China Basics Seminar about cultural differences between Western and Chinese business practices and the typical pitfalls in doing business in China.

After a short introduction about Horsten International and the new policies of the Chinese govenment in the 13th 5-year plan, Bart Horsten talked about the concepts of face and guanxi, two of the most important values in Chinese culture. Additionally a lot of example...

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