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16/04/2018  l  Participation in two important tourism events in China

Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten:

  1. From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing
  2. From 13 to 18 May 2018 they will participate in the ...

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23/03/2018  l  Horsten participating at The Antwerp Forum - 27 April 2018

 

Bart Horsten, Managing Director of Horsten International, will participate as a panel member at one of the break-out sessions, discussing the trends and opportunities in the tourist business.

POM Antwerp, the Belgian-Chinese Chamber of Commerce and Antwerp Management School are pleased to invite you to THE ANTWERP FORUM - Linking Business between China and Europe.

“Will China ta...

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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018

created in China

On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute.

After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she...

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22/02/2018  l  China Basics Seminar 21 February 2018

wheel

On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt. 

During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment...

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31/01/2018  l  Workshop "E-commerce, Social Media and New Retail in China" - 19 January 2018

On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. About 20 participants attended the workshop.

After a short introduction, in the first part of the workshop we looked at the Chinese market today, the Chinese consumer and market entry methods, followed by a view on E-commerce market statistics and trends and opportunities in E-commerce and Cross-Border E-commerce w...

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