Steenweg op Mol 129 B-2360 Oud-Turnhout, Belgium   +32 14 720275   info@horsten.be
CHINA
BRUSSELS

NEWS

News

22/02/2018  l  China Basics Seminar 21 February 2018

wheel

On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt. 

During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment...

> read more

31/01/2018  l  Workshop "E-commerce, Social Media and New Retail in China" - 19 January 2018

On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. About 20 participants attended the workshop.

After a short introduction, in the first part of the workshop we looked at the Chinese market today, the Chinese consumer and market entry methods, followed by a view on E-commerce market statistics and trends and opportunities in E-commerce and Cross-Border E-commerce w...

> read more

 1