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27/05/2018  l  Global Dialogue China 19 June 2018


  • Op maat van uw bedrijf business opportuniteiten en info verzamelen over het focusland of uw eventuele vragen en problemen kort face-to-face toelichten aan experten.
  • Netwerken met bedrijven en overheden uit het focusland.
  • Informeel contacten te leggen met collega-ondernemers, die ervaring en inzicht hebben in de markt.



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17/05/2018  l  Hey!Belgium launches Online Travel Platform

On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgium. The Chinese version of the website has been well received by the attendees of the event.

With this new version of the platform, Hey!B...

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16/04/2018  l  Participation in two important tourism events in China

Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten:

  1. From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing
  2. From 13 to 18 May 2018 they will participate in the ...

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23/03/2018  l  Horsten participating at The Antwerp Forum - 27 April 2018


Bart Horsten, Managing Director of Horsten International, will participate as a panel member at one of the break-out sessions, discussing the trends and opportunities in the tourist business.

POM Antwerp, the Belgian-Chinese Chamber of Commerce and Antwerp Management School are pleased to invite you to THE ANTWERP FORUM - Linking Business between China and Europe.

“Will China ta...

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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018

created in China

On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute.

After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she...

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22/02/2018  l  China Basics Seminar 21 February 2018


On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt. 

During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment...

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