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08/07/2018  l  Exportboost China: Interactief leertraject en handelsmissie voor voedingsbedrijven

In samenwerking met Fevia, Flanders Investment and Trade (FIT) en Green Seed organiseert Horsten International enkele interactieve China workshops en een handelsmissie naar Shanghai en Hangzhou.

China is een economische grootmacht met een groeiende middenklasse en een sterke vraag naar internationale voedingsproducten. China is een van de grootste voedingsmarkten ter wereld en men verwacht dat ze dit jaar de grootste markt ter wereld van geïmporteerde voeding w...

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26/06/2018  l  Seminar 25 June 2018 - How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?

HORSTEN International, the EU SME Centre, VOKA – Chamber of Commerce Mechelen-Kempen, the Belgian-Chinese Chamber BCECC and BENCHAM organized a half-day seminar in Mechelen on 25 June 2018 about how to set up a WeChat shop and sell by cross-border e-commerce. Trainers at this seminar were Bart Horsten (Horsten International), Rafael Jimenez (EU SME Centre in Beijing) and Brian Goff (WeChat Expert of th...

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27/05/2018  l  Global Dialogue China 19 June 2018

On 19 June 2018 VOKA Limburg organized the Global Dialogue China at JAGA, a successful Belgian famlly-owned company, producing heating, cooling and ventilation systems.

After an introduction by Catherine Dreesen, Director Internationalisation & Innovation at VOKA, Bart Horsten gave an introduction about doing business in China. This was followed by a panel discussion with the followi...

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17/05/2018  l  Hey!Belgium launches Online Travel Platform

On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgium. The Chinese version of the website has been well received by the attendees of the event.

With this new version of the platform, Hey!B...

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16/04/2018  l  Participation in two important tourism events in China

Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten:

  1. From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing
  2. From 13 to 18 May 2018 they will participate in the ...

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23/03/2018  l  Horsten participating at The Antwerp Forum - 27 April 2018

Bart Horsten, Managing Director of Horsten International, participated as a speaker at one of the break-out sessions, discussing the trends and opportunities in the tourist business.

During the presentation Bart explained that group travelling is still taking the biggest share of Chinese travellers, with individual travellers or small groups increasing in importance. The so-called Second Wave travelers are more open to suggestions, but also more confident and demanding than ...

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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018

created in China

On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute.

After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she...

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