HEY! Belgium is an Incoming Destination Management Company from Belgium based on 25 years of know-how in the food & beverages, event and tourism industry. HEY! Belgium is mainly targeting the Asia market, including China.
Due to China's specific market requirements and its isolated social media landscape, HEY! Belgium was looking for an experienced partner to help in the business development and offline and online communication.
Involvement of Horsten International
Since 2017 Horsten International and its online marketing division MyChinaWeb are assisting HEY! Belgium with the business development in China. Horsten proactively searches for new opportunities, communicates with Chinese tour operators, visits exhibitions, assists in translation and communication, etc.
MyChinWeb has set up HEY! Belgium's Official Wechat account and is responsible for content management. More information about this can be found at the following link.