China Workshops and Seminars
On a regular basis Horsten (co-)organizes seminars and workshops about different topics regarding China. Topics covered are for example cultural differences, strategic considerations and business models, selling and distribution in China, social media and e-commerce in China, case studies and testimonials, etc.
Horsten also organizes intercultural training programs for Western expatriates planning a relocation to China or Chinese high-profile professionals relocating to Europe, both for multinational companies such as Microsoft, Johnson & Johnson and Procter & Gamble, as well as for small and medium-sized companies. During these sessions focus is given to cultural foundations and social customs in China, as well as business practices.
And finally Bart Horsten is also a frequent mentor, coach or advisory board member for companies doing business in China or planning to do business in China, contributing his China expertise to all these challenging start-up or early development projects.
Please click on one of the cells below to check out some project references.