Our services
Horsten International is the China consultant with the longest track record in the Benelux in providing strategic and operational consulting services to European companies and scale-ups with China activities or ambitions.
Discover our services
Selling
Looking to sell your products or services to the Chinese market, but you are not sure how to start?
Discover our services
Sourcing
Looking for trustworthy suppliers in China? Or do you need someone to do a quality inspection in China or help you with your supply chain?
Discover our services
Digital marketing
Need for more visibility on Chinese social media or sales on Chinese e-commerce platforms?
Discover our services
Operations management
Do you need operational support or have a problem in China and need help from specialists with experience in China?
Discover our services
Testimonials
“Over the years we have come to appreciate Horsten as a very reliable partner. They are the perfect partner to translate our diverse questions towards our Chinese suppliers, and are always able to secure our quality needs.”
Ben Vanherck, Purchasing Manager
Spaas Candles
“Since 2015 we have successfully worked together with Horsten. A professional representative of Horsten has been with us from the very beginning, hence creating a solid presence in China for our medical division.”
Steven Massart, Business Unit Manager Medical
Luxilon
“We started cooperation with Horsten International in 2013. Via the close guidance, strategic advice, and assistance in various fields from Bart Horsten and his team we succeeded in setting up a wholly foreign owned enterprise in China in 2014. From time to time, we still touch base concerning regulatory matters, HR issues and various troubleshooting topics.”
Kris Fivez, Sales Manager AMEA
Biobest
Interested in our services?
We are always available to answer any questions you may have. Or interested in a one-hour free consultation?
Contact us
30 September 2026
A new generation joins Horsten International
Horsten International is proud to announce that on October 1st 2026 Fien Horsten joined our company. Her arrival marks a special milestone in the history of our family business, as she becomes the first member of the third generation to join the company.
Read more
23 September 2026
Dr. Paul Janssen’s (Janssen Pharmaceutica) legacy continues to inspire in China
This year, Dr. Paul Janssen would have celebrated his 100th birthday. Widely regarded as one of Belgium’s greatest scientific entrepreneurs, the founder of Janssen Pharmaceutica built a legacy that continues to influence healthcare and pharmaceutical innovation around the world. For Horsten International, this story carries a special significance.
Read more
09 September 2026
Wim Horsten appointed to the Board of Directors of the Belgian-Chinese Chamber of Commerce (BCECC)
Horsten International is pleased to announce that Wim Horsten, Managing Director of Horsten International, has been appointed to the Board of Directors of the Belgian-Chinese Chamber of Commerce (BCECC). The appointment coincides with a significant personal milestone, as Wim recently celebrated 25 years with Horsten International.
Read more
28 July 2026
Bridging markets: Business exchange between Europe and China
As economic relations between Europe and China continue to evolve, businesses are navigating a landscape shaped by shifting trade patterns, geopolitical uncertainty and industrial transformation. Understanding these developments is essential for identifying new opportunities, managing emerging challenges and strengthening cooperation.
Read more
10 July 2026
Decoding China’s industrial policy
At the heart of China’s industrial policy is Made in China 2025 (MIC2025), launched in 2015. Its ambition is clear: transform China from a low-cost manufacturing base into a global leader in advanced industries. The policy targets key sectors aiming to build global competitiveness across entire value chains.
Read more
25 June 2026
China-Belgium clean energy business exchange
Clean energy has become not only a cornerstone of climate policy, but also a strategic driver of industrial competitiveness, technological leadership and energy security. For both China and Belgium, strengthening cooperation in this field is increasingly seen as both an economic opportunity and a strategic necessity.
Read more
About us
Horsten International has decades of experience and an extensive network in China to help you in your China ventures. Horsten International was founded in 1996 and opened its China office in 2001. Since its inception, Horsten has successfully completed a vast amount of projects in a range of industries. Supported by a talented group of professionals, Horsten International offers its clients an all-round service package.
More about us