Why set up a Chinese website?
In this day and age the omnipresence of the internet has unmistakably and irrevocably changed the way we do business. But even in these digital times, we nonetheless continue to witness companies grossly underestimating the power of a simple website.
When companies wish to enter the China market, we see that many of them neglect the importance of creating online visibility in this dynamic market. Frankly speaking, the absence of an online presence in the Chinese digital landscape constitutes a missed opportunity for any company. That is why, when considering entering the China market, the building of a Chinese website should be a top priority in your China strategy.
The creation of your Chinese website should not be taken lightly though, as the website will be the digital 'face' of your company, and everybody knows what 'face' entails in Chinese culture: it can make or break you. Many different aspects should thus be taken into account during the building process of your website. The most important one being 'localization'.
'Localization' means, simply put, adapting something so as to meet the requirements of somewhere else. A copy of the website design with a word-for-word translation will thus not suffice, even though that this is a commonly made mistake amongst many companies (not only Western ones). In order to meet culturally and commercially stipulated content standards you have to translate accordingly. Furthermore, when designing your Chinese website, keep in mind that Chinese browsing habits differ from that of their Western counterparts.
Moreover, due to the different Chinese digital reality, simply adapting your website may be not enough. In some cases, your website will - literally - have to be localized, i.e. hosted within China, for a number of reasons, one being the 'Great Firewall of China'. When your website is hosted in China, you can be certain that your website will be accessible to Chinese internet users. Secondly, your website will have a much better response time, meaning that it will load relatively quicker, contrary to when you host your Chinese website outside of China. Thirdly, users will be able to find your website since it will be visible on Chinese search engines like Baidu, 360 Search and Sogou.
Understandably, when reading this, such an endeavor might seem a little intimidating at first. However, with the assistance of Horsten, setting up a Chinese website becomes a very straightforward process, and a fairly inexpensive means to venture onto the China market. It is a cost-effective way to reach your audience while reaping the benefits: brand visibility, esteem, customer appreciation, etc. Once you have built up some online credibility, the possibilities are endless with the incorporation of social media into your China online strategy, another one of Horsten's specialties.
For more information about how to register a domain name and a website in China, please check here or contact us. You can also check out a few examples of a Chinese website which we already created for our customers Corsendonk Hotels (here) and Erie Water Treatment (here).