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31/10/2019  l  Six considerations towards a successful trade show in China
When entering the Chinese market many Western companies will start by participating in an exhibition. Trade shows and exhibitions are indeed a great way to gain exposure in China for your company. You are not only benefitting from brand exposure, exhibitions are also an excellent way to learn what is happening in your specific industry. A comprehensive preparation is key towards a successful exhibition. This is true for an exhibition anywhere in the world, but it is particularly true ...

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11/10/2019  l  Xi'an, a hidden gem in the Northwest of China
Since 2001 Horsten Xi’an Innovation Co. Ltd, the China office of Horsten International, is located in Xi’an, capital of the Shaanxi Province. As most of China followers will know, Xi’an is a famous historical city in China. It is the oldest of the four ancient capitals of China, home to 13 dynasties, the Terracotta Army, the starting point of the Silk Road and the first city in the world to reach one million people in population. Nowadays, Xi’an offers a lot of business o...

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02/06/2019  l  Branded or Private Label?
Many companies selling to China struggle with the question: should I sell my products in China under my own brand or should I better find a Chinese importer who sells my products under his own brand?  A few years ago the answer to that question was easy: there were no strong brands in China, so if you took the Chinese market seriously, you needed to go to China with your own brand and position your products as premium products, targeting the mid- to high-end market and not competing with l...

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28/01/2019  l  Why do certain products sell well in China and others don't?
China has long been seen as the ultimate market to find new customers for Western companies just because of the sheer amount of people living there. This huge market, more than 1.3 billion people, has been the number one priority for many foreign companies ever since the reform and opening up in the late 80s. The ever-growing number of middle- and upper-class consumers have purchasing power and are always looking for high quality, trendy products. It is a common misconception that products that...

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