Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275   info@horsten.be
CHINA
BRUSSELS

BLOG

Blog

24/02/2021  l  Opportunities in China‚Äôs 2nd Tier Cities
There is more to China than its major cities Beijing, Shanghai, Guangzhou and Shenzhen (also called 1st tier cities). Nowadays, 2nd tier cities offer a lot of business opportunities for Belgian SMEs as a manufacturing base or potential consumer market. Although still not very well-known to the Western world, they are key cities in the development plans of the Chinese government. Many of those 2nd Tier Cities have a population of 5 million or more and reports show that consumption...

> read more
27/01/2021  l  10th Anniversary of WeChat
In January 2021 Tencent’s app WeChat celebrated its 10th anniversary, a decade of influencing China’s online world. WeChat, the Rolls Royce of all China-based apps, started as a copycat version of WhatsApp and is now the number one messaging app in China. Even though WeChat is still a messaging app at its core, it has grown to be much more and indispensable for your daily and professional life in China. The possibilities of WeChat seem to be endless and more funct...

> read more
10/01/2021  l  China-EU Investment Deal a major step towards a more level playing field
During a video meeting on 30 December 2020 the leaders of the EU and China announced that there is an agreement in principle on an investment treaty. The negotiations for this Comprehensive Agreement on Investment (CAI) dragged on for 7 years and demonstrate an important innovation: the EU is finally speaking in one voice and is trying to conduct its own business with China, despite the pressure from the US. The EU unquestionably takes a different path from the US, which opts for ...

> read more
21/12/2020  l  EU Companies Should Get Ready for China in 2021
Having suffered through the worst of the outbreak in the first quarter of 2020, the zero-tolerance approach of the Chinese government with strict lockdowns and frequent testing is bearing fruit and has kept the virus under control. The impact of the first quarter was followed by an impressive revival. In the second quarter of 2020, China’s economy grew faster than in the same period a year before – by 3.3 percent – and ...

> read more
09/12/2020  l  Do-it-yourself market research in China
Many SMEs planning to enter the Chinese market have limited resources and decide not to spend too much energy on market research. However, in a complicated market such as China, it is crucial to understand the features, spending habits and needs of your target customers, as well as potentially valuable information about your competitors, their products, services and pricing, distribution channels, marketing, etc. Even a small mistake at the early stage can prove costly further down the line. Th...

> read more
30/11/2020  l  Opportunities in China's 2nd Tier Cities
There is more to China than its major cities Beijing, Shanghai, Guangzhou and Shenzhen (also called 1st tier cities). Over the last few years, China’s 2nd tier cities have shown a tremendous growth and, although still not very well-known to the Western world, they offer a lot of business opportunities for Belgian SMEs and are key cities in the development plans of the Chinese government. In addition to the many business opportunities and rapidly increasing consumer spending behaviors, the...

> read more
23/11/2020  l  RCEP enters the podium and surpasses both NAFTA and the EU as the world's largest free trade agreement
On 15 November 2020 the ASEAN countries together with Japan, China, South-Korea, New-Zealand and Australia signed the Regional Comprehensive Economic Partnership (RCEP). It seems ambitious, unifying and game-changing. However, the reception is not warm everywhere and critics warn for too much optimism. This article takes a closer look at the RCEP. Is the deal as ambitious as it looks like? Or should expectations be nuanced and tempered? After eight years of “negotiating with blood, sweat ...

> read more
17/11/2020  l  An insight on Alibaba spin-off Ant Group and its suspended IPO
This article covers a brief overview of what you need to know about Ant Group – an Alibaba spin-off and the most talked-about fintech enterprise of the moment. Who owns Ant? Is it a mobile payment system, or is it more than that? Why are they heading for the stock market? What makes their IPO in both Hongkong and Shanghai a record-breaker? But also, why did it get suspended? And last but not least, we take a look at the future of finance. First things first. In 2004, Jack Ma – found...

> read more
10/11/2020  l  Singles' Day and E-commerce in China
November 11 will again be a day of intense online shopping in China. Alibaba’s shopping festival Singles’ Day, also called ‘Double Eleven’, originally started as a shopping festival to celebrate bachelors and single people in general, but has evolved into a commercial highlight. It is now the number one online and offline shopping day in the world, with astronomic sales numbers easily topping similar sales days in other countries. Each year, the shopping festiva...

> read more
29/10/2020  l  China's 14th Five-Year Plan: what to expect?
The 5th plenary session of the 19th Central Committee of the Communist Party of China was held in Beijing from 26 to 29 October. Led by Xi Jinping, the central committee of China’s ruling Communist Party met in Beijing this week to discuss a proposal for national development from 2021 to 2025, China’s 14th Five-year Plan for Social and Economic Development. The Five-Year Plans are a series of social and economic development initiatives is...

> read more
 1  2  3  4  5  6