Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275   info@horsten.be
CHINA
BRUSSELS

BLOG

Blog

09/10/2017  l  Doing Business in China is still the same as 30 years ago - Bart Horsten
“Doing business in China is the same as 30 years ago!” This is what my late father used to proclaim when starting a speech about doing business in China during the period 2000-2008. He described his experiences in China from 1979 onwards when he was first working on the China project for Janssen Pharmaceutical, followed by helping other Belgian and European SMEs into becoming successful in China through his consulting company Horsten International. Obviously this statement was a tec...

> read more
04/09/2017  l  PREFACE Bart Horsten to Ed Sander's book CHINA TALK 4
The following text (in Dutch only) was written by Bart Horsten as a preface of China Talk 4, the new book published by Ed Sander. For a link to the free e-book or to order hard copies of the book, please click HERE. Voorwoord China Talk 4 China is een fascinerend land met vele facetten. Regelmatige China-reizigers blijven zich verbazen over de verrassende wendingen en de zo verschillende cultuur. Ook mensen die voor het eerst met China te maken hebben, voelen een grote nood om meer te beg...

> read more
29/08/2017  l  Meet The Frustrated China Export Manager
During my daily encounters with China export managers of European companies I often see a lot of irritation – and  even frustration –  about their China project. I am not referring to the difficulty of doing business in China or the slow development of their project; I am talking about their frustration about the lack of understanding and involvement from the top management of their company. Many China export managers find it very difficult to convince their top management...

> read more
06/06/2017  l  Market access barriers when exporting food products to China: PART 2
There are quite a few barriers and regulatory issues when importing food and beverages into China, such as import duties, sanitary restrictions, registrations and certifications, quality standards, packaging and labeling requirements, all of which can sometimes make it challenging for foreign food and beverage companies to fully exploit the market. Before you consider exporting your food products to China, it is advisable to explore whether or not there are any trade barriers for your products....

> read more
08/05/2017  l  Opportunities in the Chinese Food Business: PART 1
With an annual GDP growth rate of around 7-8 % over the last few years, the increase of income and demand for quality of life, a growing number of Chinese consumers are joining the Chinese middle class. Due to many recent scandals in the food sector in China, Chinese consumers generally consider imported food products to be healthier and of better quality. As a result, the imported food product market has significantly developed in recent years, not only in quantity but also in quality. China&rs...

> read more
24/04/2017  l  Cross-border e-commerce for European SMEs
As a foreign company, if you want to open your web shop on one of the domestic e-commerce platforms in China, such as Tmall, JD.com or any other domestic platform, you need to have your own subsidiary in Mainland China. Alternatively you can also work with a Chinese trade agent, distributor or any other Chinese partner with a legal entity in China. However, since Chinese trade agents are usually cautious to have unsold goods in their warehouse in China (the risk of not selling is on the legal en...

> read more
22/03/2017  l  Is the Chinese Superpower a Threat or an Opportunity?
This blog post is an adaptation and translation of a column written by Bart Horsten for the Belgian economic newspaper De Tijd (4 March 2017). See the original article in Dutch here. European companies often hold misconceptions that they still possess a technological advantage over their Chinese counterparts and that China is eagerly awaiting their arrival. The contrary is true, China has an advantage in many sectors, for example in cleantech industries and internet technology. Afte...

> read more
21/11/2016  l  Six Recommendations for SMEs When Entering China
Western SMEs often lack the resources to invest heavily in China and only have one chance to do it right. Reports have shown that almost half of start-up projects in China fail within the first two years. Therefore, it is not only extremely important for SMEs to be well prepared and select the right entry mode for China, but also to find a way to follow up and master the project once it’s started. Here are some key recommendations for Western SMEs when considering a China venture: Stay...

> read more
25/09/2016  l  Must-have Apps in China (Part 2)
After we published the first part of this blog in June 2016, please find here part 2 of this blog. 1. QQ QQ – pronounced ‘coco’ in Chinese – began as an instant messaging service for desktop, much like MSN and AOL, and used to be China’s most popular instant messaging service for many a year until the rise of Wechat. It must have been a strange few years for QQ, being overshadowed by an APP from the same company Tencent. Up until 2013 you would ask a person&rsqu...

> read more
22/06/2016  l  Must-have Apps in China (Part 1)
You just arrived in China and all of a sudden you discover your most beloved apps stopped working. Why? The Chinese Great Firewall! Surely something you’ve heard about before. What many people don’t realize though is that it not only blocks websites, but all content which the Chinese government deems inappropriate, including mobile apps. Due to the government’s efforts to create a sort of Chinese intranet, Chinese tech companies have been able to develop and experiment relative...

> read more
 1  2  3  4  5  6  7