The signing of a contract with a Chinese partner is in most cases not the end, but only the start of the project. Many Western companies underestimate the need for relationship building and follow-up on the Chinese side. Lack of China knowledge and resources bring about challenges, especially in the first 2 to 3 years of the project. Most SMEs are not willing to set up a legal entity right away or recruit a dedicated sales team in China from the start.
Therefore, many of Horsten’s customers ask us to be involved in the operational stage of the project as well. In the past years Horsten has set up several successful cooperations with its customers. Horsten can take up one or more of the following 3 functions: