HEY!Belgium is an Incoming Destination Management Company from Belgium based on 25 years of know-how in the food & beverages, event and tourism industry. HEY! Belgium is mainly targeting the Asia market, including China.
Due to China's specific market requirements and its isolated social media landscape, HEY!Belgium was looking for an experienced partner to help in the business development and offline and online communication
Involvement of Horsten International
Since 2017 Horsten International and its online marketing division MyChinaWeb assisted HEY! Belgium with the business development in China. Horsten proactively searched for new opportunities, communicated with Chinese tour operators, visited exhibitions, assisted in translation and communication, etc.
MyChinaWeb has set up HEY! Belgium's Official Wechat account and was responsible for content management.