Boretti was founded in 1995 and has grown into a well-known kitchen lifestyle brand with high-end kitchen equipment. For more than 20 years, the Boretti brand has been synonymous with innovative techniques and simplicity in kitchen appliances. Boretti originally started manufacturing stoves. The first ones were produced in 1995 and were immediately a huge hit. After the stoves, Boretti expanded and started manufacturing indoor and outdoor kitchen appliances as well. Today, small household products are also part of their product range.
With its culinary vision of the Italian way of life, the Boretti team strives for the ultimate in quality, technology and design. The ultimate goal is to make every kitchen lover's culinary creations simpler and more enjoyable, which Boretti achieves by creating kitchen appliances in exceptional Italian style. Boretti creates the perfect kitchen experience to make all your gastronomic dreams come true.
Involvement of Horsten International
The cooperation between Boretti and Horsten started in 2019 as Boretti was planning to expand its sourcing business and also wanted to set up a legal entity to develop its China business.
Horsten’s involvement consisted in giving strategic advice with regard to the best possible legal structure for Boretti. We also assisted Boretti with their sourcing business and with determining the best possible sales strategy and process flows for China. In this context, attention has been given to any strategic, logistic, fiscal and other possible optimizations for Boretti’s legal structure.