Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275


Project Introduction

Poppies is a 100% family owned Belgian company specialized in production and selling of gourmet cookies, pastries and desserts since 1935. The second generation of Popelier and Castelein are active in the company and continue to foster the Poppies way of working. The Poppies International group has over 1.000 employees in 14 production sites in 5 different countries and their sales team manages to sell Poppies' products to more than 57 countries worldwide, both to mature markets and emerging, fast-growing market places.

Respect for the tradition of the artisan bakery craft has always been a staple throughout Poppies' history. Combined with an incredible drive to constant suprise the markets with new creations and innovative flavours, Poppies is ensuring stability, long term vision and passion for many years. Poppies keeps on selecting the finest ingredients to offer their customers the maximum in taste, quality and above all, togetherness. 


Involvement of Horsten International

Horsten was involved in preparing all necessary documents for Poppies to start the trademark application in China and assisted Poppies with the search for and registration of several Chinese trademarks. When doing business in China, it is very important to secure your intellectual properties and know-how.