Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275


Project Introduction

Dansons was founded in 1999 from the desire to turn the waste of sawmills into a reliable source of energy. Through their success in Canada, the US and internationally, they have been able to expand their product from horse and animal bedding to pellet fuel and pellet fuel appliances.

As Dansons strived to be present in every area of their business, they have been expanding their outdoor cooking division by offering two brands of wood pellet grills and charcoal grills to meet the needs of modern retailers: the feature-rich Louisiana Grills line and the value-packed Pit Boss line.


Involvement of Horsten International

The cooperation between Dansons and Horsten started in 2021 as Dansons was planning to set up a legal entity to develop its China business. Horsten’s involvement consisted in assisting Dansons with their China supply chain analysis and with determining the best possible sales strategy and process flows for China.

Different business models were analysed and some recommendations were formulated with regards to Dansons' strategy for China.