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CHINA
BRUSSELS

EVENTS

Upcoming Events

2022-05-11

VOKA West-Flanders

“Case study about import from China” as part of a series of seminars around “Advanced Importing" in April and May 2022.

Past events

2022-01-25

Unizo

Bart Horsten as keynote speaker about “Market Opportunities in China” as part of a series of seminars of the “Master Class International Trade” program.

The following 3 sessions will be organized on 1, 8 and 17 February and cover transport and logistics, legal and financial aspects and cultural differences.

2022-01-20

EU SME Centre & China IP SME Helpdesk

Participating in trade fairs is a common and regular business activity for many companies. It provides opportunities to showcase their latest products and services, to verify the state of competition in their industries, to learn of the recent market trends and opportunities, to identify suppliers and to build business contacts.
 
However, to fully reap the benefits fairs have to offer, companies must be aware of the risks associated with exhibiting, such as an inadequate preparation for the event and poor follow up, an incomplete plan for IPR protection, or even the wrong selection of the exhibition to attend. Considering the costs associated with participating in trade fairs in China, it is crucial that SMEs become aware of these risks and respond accordingly through the implementation of dedicated strategies.
 
The workshop developed jointly by the EU SME Centre and the China IP SME Helpdesk has the objective of giving SMEs practical advise on what to keep in mind when attending trade fairs in China in the post-Covid era while sharing best practices.
 

Agenda

10:00 – 10:10: Opening speech
Presentation of the EU SME Centre and the speakers
 
10:10 – 11:30: Bart Horsten: How to Prepare for a Trade Fair in China: before, during and after
─ Analysis of the impact of Covid-19 on trade fair preparation in China
─ What to do in preparation for a trade fair in China?
─ Trade fair selection: methodology and strategy
─ Practical tips for attending and exhibiting in a trade fair in China
─ China trade fairs schedule for 2022
 
11:30 – 12:00: Valentin De Le Court: How to Protect Your Intellectual Property at Trade Fairs
─ Key protection measures SMEs can take before attending trade fairs in China
─ Collecting evidence of IP infringements
 
12:00 – 12:15: Closing remarks and Q&A

2021-12-15

Fevia and Awex

Webinar about the Alibaba e-commerce platforms and solutions, both for B2C and B2B sales in food & beverages. Several respresentatives of Alibaba will introduce their ecosystem and different entrepreneurs will give testimonials. Bart Horsten will give a testimonial about the Belgian F&B flagship store, set up on Tmall Global in the beginning of 2021.

2021-12-01

EU CBEC Forum 2021

Live commerce: feel the vibe of a new shopping era.

Panel member at the second edition of the EU CBEC Forum at Liège Airport, sharing experiences with live commerce in China.

2021-10-14

AICEP Trade & Investment Agency Portugal & EU SME Centre

Webinar on Agri-food products export to China.

Presentation about "Legal aspects to consider, when exporting Agri-food to China (do´s and don´ts)"

2021-10-07

VOKA West-Flanders (Chamber of Commerce)

Marktonderzoek en partner search in China: de belangrijkste tips & tricks.

Heeft uw onderneming ambities in China? Voka helpt u op weg om de Chinese markt te leren kennen en u zo goed mogelijk voor te bereiden. 

Veel westerse bedrijven met ambities in China hebben beperkte mankracht en financiële mogelijkheden en besteden vaak niet veel aandacht aan marktonderzoek of het screenen van hun potentiële Chinese partners. Het is echter cruciaal om er de markt en de manier van zakendoen te begrijpen, de wensen van uw klanten maar ook de aanwezigheid van eventuele concurrenten, hun producten of diensten, hun prijsstrategie, distributiekanalen, marketing,... Een gebrekkige voorbereiding kan foute verwachtingen creëren en de keuze van een verkeerde Chinese partner kan dramatische gevolgen hebben. 

Tijdens dit seminarie zal u inzicht krijgen in eenvoudige en goedkope manieren om de Chinese markt te leren kennen waardoor u er uw potentieel beter kunt inschatten en een betrouwbare strategie kunt bepalen. Tegelijkertijd zal uitgelegd worden hoe u Chinese partners, distributeurs of leveranciers kunt zoeken en screenen en hoe u met hen kunt onderhandelen. Dit zal geïllustreerd worden met concrete voorbeelden uit de praktijk.

Inschrijven voor deze infosessie kan via deze link.

Doelgroep: dit seminarie is uitermate geschikt voor bedrijfsleiders, exportmanagers en international sales managers.

2021-09-23

Fevia Wallonie, Wagralim

As part of the Food Connections Event a workshop will be held, focusing on international e-business and marketing in the food and beverages sector. Bart Horsten will present the Belgian flagship store on Tmall Global, part of Alibaba, the biggest e-commerce platform in China.

2021-09-23

Voka East-Flanders

Business Club International Finance - Closed event

Presentation about best practices about doing business in China and case studies.

2021-07-15

EU SME Centre

Webinar - Participation to Trade Fairs in China.

2021-06-10

BCECC & Voka Mechelen-Kempen

Webinar - Financial solutions for European companies in doing business with China.

2021-05-26

Enrich in China

Cross-Border E-commerce: best practices and case studies

2021-05-12

VOKA Limburg

Tijdens een traject van 4 sessies worden verschillende aspecten van zakendoen in China belicht door experten en ervaringsdeskundigen in verschillende vakgebieden. Er zullen presentaties gegeven worden, alsook praktijkgetuigenissen en panelgesprekken. 

Mercurio Beyond Borders is er voor ondernemingen die reeds een exportstrategie ontwikkeld en/of geïmplementeerd hebben en die nieuwe markten willen veroveren of er hun positie lokaal willen versterken. De deelnemers zullen begeleid worden bij de uitwerking van hun marktintroductieplan dat ze in de 4de sessie kunnen voorleggen aan een jury van deskundigen.

Bart Horsten zal tijdens de 1ste en 2de sessie zijn ervaringen delen met de deelnemers en als jurylid de marktintroductieplannen beoordelen.

2021-03-24

Voka Mechelen-Kempen & BCECC

Virtual Trade Mission to Hainan 24, 25 & 26 March 2021; Testimonial about a flagship store on Tmall Global, Alibaba's cross-border e-commerce platform.

2021-02-10

Flanders Investment & Trade

Presentation about supply chain, marketing & e-commerce in China (in Dutch only).

2020-11-13

UNIZO

4 videolessen over zakendoen met China. De volgende vier topics worden behandeld: (1) Opportuniteiten in China; (2) Marketing in China; (3) E-commerce in China; (4) Supply Chain in China.

2020-10-30

Antwerp Management School

Guest lecture about “Doing Business in China": Cultural Aspects, Strategic Considerations and Best Practices for European SMEs in China” as part of the course ‘Master Global Management: China-Europe Business’.

2020-10-14

Fevia

China expert in the Fevia Export Forum.

2020-10-13

Voka Mechelen-Kempen

Family Business Happening: presentaties en panelgesprek met o.a Bart Horsten rond de financiering van het familiebedrijf in het kader van groei, overname & overdracht met getuigenissen.

2020-10-12

UNIZO

3rd Edition of the Masterclass China – Lecture by Bart Horsten about Digital Trade with China.

2020-10-08

UNIZO

Panel member in “The New Silk Road”

2020-09-29

ENRICH in China

Panel discussion with representatives from three Soft Landing Zones in North China: what can ENRICH in China's Soft Landing Zone offer to businesses planning to enter or expand in the Chinese market? 

2020-09-16

ENRICH in China

Bart Horsten was a keynote speaker at an online workshop, organized by ENRICH in China, focusing on the significant cultural differences between Europe and China in business communication and negotiation, as well as sharing knowledge about crucial skills for innovation management and how to conduct business in China.

2020-07-02

Green Seed

Webinar about opportunities in the food sector in China.

2020-05-26

Voka West-Vlaanderen

Webinar about E-commerce, Social Media and New Retail in China.

2020-05-20

ENRICH in China

Webinar about opportunities for European SMEs in China's Inland.

2020-04-16

EU SME Centre & LEF Network

Webinar about Trade Fairs in China and how European SMEs can be fully prepared.

2020-03-12

BCECC & EU SME Centre

Workshop about Trade Fairs in China and how Belgian SMEs can be fully prepared.

2020-02-25

Capitant

Debate 'Invest in China'.

2020-02-18

ENRICH in China

Workshop about boosting your business and innovation opportunities in China.

2020-02-13

Enterprise Estonia

Keynote speech of Bart Horsten about building a strategy for China.

2020-02-12

Enterprise Estonia

Workshop about developing a strategy and creating a suitable business model in China.

2020-01-22

EYnovation

In the Spotlight: 'Going International Asian Edition'

2019-12-12

EU Cross-Border E-Commerce Forum

Panel member in a session about best practices to log in to the world first E-commerce market (China).

2019-12-11

Voka Oost-Vlaanderen

Business Club China: case studies and best practices for European SMEs in China.

2019-11-21

Unizo & BCECC & KBC

Panel member at 'The New Silk Road' seminar, organized at the occasion of the Princess' mission of Belgium to China (Shanghai).

2019-10-25

The Argonauts - Horsten International - ChinaTalk

Different lectures about doing business in China during the China Calling Study Tour from 19 to 25 October 2019.

2019-10-08

Unizo

Masterclass China Business: all-day lecture of Bart Horsten about opportunities, case studies and best practices for European SMEs in China.

2019-09-19

Antwerp Management School

Guest lecture about “Doing Business in China": Cultural Aspects, Strategic Considerations and Best Practices for European SMEs in China” as part of the course ‘Master Global Management: China-Europe Business’.

2019-09-12

The Argonauts - Horsten International - ChinaTalk

Preparation seminar for the China Calling Study Tour from 19 to 25 October 2019: lecture about doing business in China.

2019-09-09

Voka West-Vlaanderen & BCECC

Keynote speech about China as a sourcing region.

2019-09-07

Confucius Institute - Belgium China Association

40 years of Horsten business in China.

2019-06-17

I2CPP

Cleantech@China workshop: lecture about innovation in China.

2019-06-07

hub.brussels & BCECC

Two presentations at the 'Get Ready for China event' about social media and innovation in China.

2019-04-24

The Argonauts - Horsten International - ChinaTalk

'Why China?' lecture at the info session of the China Calling Study Tour from 19 to 25 October 2019.

2019-03-29

Fevia - FIT - Horsten International

'Exportboost Food China' - Different lectures and practical organization of the mission.

2019-03-14

Horsten International

Fifth edition of the China Basics Seminar about cultural aspects of doing business in China.

2019-02-15

The Retail Academy

Workshop about E-commerce, social media and new retail in China.