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With professionals in Belgium and in China, we build bridges between Europe and China. Our multifunctional and multilingual teams are located in the Antwerp region in Belgium, and in Xi’an, Guangzhou and Hong Kong in China.

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Bart Horsten

Managing Director

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Bart_Horsten_2023_-_kopie-removebg-preview

Bart Horsten

Managing Director

With his Master’s degree in commercial engineering, Bart Horsten gained rich experience in different commercial, technical and managerial responsibilities. His career took off at Courtoy NV, a Belgian manufacturer of tablet presses for the pharmaceutical and food industry and currently a member of the GEA group. Between 1994 and 1998, Bart worked in Germany at Sissel GmbH, a company involved in orthopedics’ and medical devices.

In September 1998 Bart joined his father’s company, responsible for the implementation of several investment projects in China. Today Bart acts as Managing Director of Horsten International and the Chinese affiliate Horsten (Xian) Innovation Co. Ltd. As a project initiator, consultant or Board member Bart is contributing his China expertise and extensive network to many challenging projects and is also a China expert for the EU SME Centre, a frequent speaker at China seminars and workshops and guest lecturer at universities and management schools.

In 2016 Bart was Founding Partner of MyChinaWeb, the first online marketing agency for China in Belgium. He is involved in the setting up and management of social media and e-commerce projects, as well as copywriting for different social media accounts and other publications.

Wim Horsten – Director 2 – Copy

Wim Horsten

Director

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Wim Horsten – Director 2 – Copy

Wim Horsten

Director

With his background in Economics, Wim joined Horsten International in September 2000. Wim is responsible for accounting, tax administration and financial reporting, not only for Horsten International and its subsidiaries, but also for the Chinese subsidiaries of their customers.

Through his years of experience Wim is very familiar with the ins and outs of companies in different industries and he is assisting some of our European customers with the legal set-up of a wholly-foreign-owned enterprise in China: recommendations with regard to the set-up and process flows, legal and financial advice, etc. In this context, he closely monitors different aspects in doing business with China and he has an important role in optimizing the customer’s legal and financial structure in China.

In 2016 Wim was Founding Partner of MyChinaWeb, the first online marketing agency for China in Belgium. He is involved in the setting up of social media and e-commerce projects, helps the customer to choose the right platform and adapt their content to the Chinese culture and coordinates his Chinese speaking colleagues to publish the content online.

2016 Tom Horsten

Tom Horsten

Director

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2016 Tom Horsten

Tom Horsten

Director

With his Master’s degree in Commercial Sciences and through his years of experience Tom Horsten is very familiar with the ins and outs of companies in different sectors.

Tom started his professional career as sales & service employee at Electramo NV, a distributor of high quality industrial electric motors. In a next step in his professional career Tom worked as procurement officer for Sanico, a pharmaceutical company, from 2002 to 2015. A job with great diversity in internal and external contacts: planning and supervising of all purchases; flexible cooperation with the planning department; building long-term relationship with suppliers, etc.

In 2016 Tom joined Horsten International, responsible for Horsten’s sourcing projects, business development, communication and marketing. He is also involved in MyChinaWeb, the first online marketing agency for China in Belgium.

Chen Meng Vice General Manager

Chen Meng

Vice General Manager

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Chen Meng Vice General Manager

Chen Meng

Vice General Manager

Chen Meng is the Vice General Manager of the Horsten China office and has been working at Horsten since 2004. He has a law degree and is, in a very competent way, managing the Horsten Xian team. As a professional staff member for years, he has an extensive experience in different industries and projects performing market research, communication, business development, quality controls, logistics and administrative works.

Yu Liangxu Accountant

Yu Liangxu

Accountant

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Yu Liangxu Accountant

Yu Liangxu

Accountant

Yu Liangxu is accountant at Horsten (Xi’an) Innovation Co. Ltd. and has been working at Horsten since October 2003. With his major in accounting, he is responsible for accounting, tax administration and financial reporting, not only for Horsten Xi’an, but also for project-related financial issues.

Yu has built up a lot of experience in assisting some of our European customers with the legal set-up of a wholly-foreign-owned enterprise in China: recommendations with regard to the set-up and process flows, preparation of the company incorporation documents, legal and financial advice, tax registration, etc. In this context, he has an important role in optimizing our customers’ legal and financial structure in China.

Shen Jie Project Manager

Shen Jie

Project manager

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Shen Jie Project Manager

Shen Jie

Project manager

Shen Jie has been working at Horsten (Xi’an) Innovation Co. Ltd. since October 2003. After graduating in accounting at Xi’an University, she started as cashier of the company, but gradually evolved into performing a wide range of tasks. She is responsible for sourcing and the quality controls and also involved in the financial administration in general and bank related issues of our company.

Shen Jie is also working part-time as a project manager with experience in dealing with Chinese distributors and customers. She regularly helps European companies and brands during exhibitions in China. If required by the customer, she is also responsible for the follow up after the exhibitions.

Cheng Wenbing QC _ Project Manager

Cheng Wenbing

QC & Project Manager

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Cheng Wenbing QC _ Project Manager

Cheng Wenbing

QC & Project Manager

Cheng Wenbing has been working at Horsten (Xi’an) Innovation Co. Ltd. since August 2005. He has a bachelor degree in chemicals at the Technical School of Shaanxi Hanjiang Pharma Group and has many years of experience in trading and project management. He coordinates different sourcing projects and is also responsible for the quality inspections.

Cheng Wenbing has built up a lot of experience in various fields and is very familiar with all kinds of products. With his eye for detail and competent way of working, he has an important role in the growth and continuity of our company and he is a valuable person for our customers.

Chen Yan Senior Project Manager

Chen Yan

Project manager

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Chen Yan Senior Project Manager

Chen Yan

Project manager

Chen Yan worked at Horsten (Xian) Innovation already between 2002 and 2004 and joined the company again in 2017.

She studied English at the Tianjin Institute of Foreign Trade and has many years of experience in trading and project management. At Horsten’s China office she is responsible for business development projects on behalf of some of Horsten’s customers.

Zhang Jiao Marketing Manager

Zhang Jiao

Marketing Manager

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Zhang Jiao Marketing Manager

Zhang Jiao

Marketing Manager

Zhang Jiao is the Marketing Manager of the Horsten China office. She graduated in software engineering at Xianyang Normal University and joined our team in October 2021.

Zhang Jiao has extensive experience in social media operation and promotion. With her marketing background, Zhang Jiao works together with our project managers to assist different customers with their China marketing, such as developing marketing plans to increase brand awareness and sales conversion. She is also involved in communication, public relations and other social media projects.

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Jessica Wong

Supply Chain Manager

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Jessica Wong

Supply Chain Manager

Jessica Wong is the Supply Chain Manager, working from our Guangzhou office. She graduated in Human Resource Management at Shaoguan University and joined our team in October 2021.

With her extensive experience in the export business, a lot of her time is spent on supply chain management, trading and project management. She has a rich knowledge and is very familiar with different kinds of products. Together with her colleagues, Jessica coordinates the sourcing projects from Guangzhou and closely monitors the supply chain and all the administrative work involved.

Jo He 2

Jo He

QC Manager

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Jo He 2

Jo He

QC Manager

Jo He is the QC Manager of the Horsten China office in Guangzhou. He graduated in mechanical design, manufacture and automation at Guangdong Ocean University and joined our team in October 2021.

Jo has built up a lot of experience in different kinds of business projects with various products. He is responsible for sourcing and the quality controls that are required for those sourcing projects.

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