Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275


Workshop 'E-commerce, Social Media and New Retail in China' - 15 February 2019

On Friday 15 February 2019 Bart Horsten was a lecturer at an afternoon workshop in Brussels at the Retail Academy, talking about E-commerce, social media and new retail in China. During this workshop Bart focused on the following topics:

  • The Chinese market today, the Chinese consumer and market entry methods.
  • A view on E-commerce market statistics.
  • Trends and opportunities in social media, E-commerce and Cross-Border E-commerce with China.
  • How can Western companies use the above channels in their China strategy?
  • Which platforms are the most suitable for my specific products?
  • Do I need an own company in China or can I work with a Chinese partner?
  • Strategic considerations and practical tips to open a webschop in China.
  • Case studies with a lot of practical recommendations.
< back to overview