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Seminar on social media and E-commerce in China

Nowadays everyone speaks about the fast growth of the Chinese market. Because of the continuing growth many Belgian companies have plans to sell their products in China, but are we well prepared for the current digital revolution in China? On 6 May 2014 Horsten International organised a seminar on social media and E-commerce in China in Brussels, organized with the support of the Belgian-Chinese Chamber BCECC. The seminar was attended by more than 50 companies.
During the seminar several China experts gave an overview on how the Chinese digital landscape has changed, what kind of influence it has on consumer behavior in China and how we should respond as Belgian companies. 
13.30 – 14.00: Registration           
14.00 – 14.05: Welcome words by BCECC
14.05 – 14.40:     The digital revolution in China: Ed Sander, Online & Database Marketing Specialist, Failsafe Marketing    
14.40 – 15.10:     Testimonial by Franky Helmons, General Manager, Shanghai New Sihewood      
15.10 - 15.50:      Panel discussion by the above mentioned speakers and the following participants:  
  • Werner Van Springel, Director and CFO Glacio & Ijsboerke 
  • Bart Horsten, Managing Director Horsten International NV
15.50 – 16.10: Q&A          
16.10 – 17.00: Networking drink
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