The Alibaba story-Brussels 2 Oct.2014
"Crododile in the Yangtze – the Alibaba Story"
Exclusive First Screening in Belgium
Horsten International and ChinaTalk co-organized a China workshop at the occasion of the eTrade Summit in Brussels on Thursday 2 October.
Alibaba’s IPO on the New York stock exchange is the biggest IPO ever. Chinese companies such as Alibaba and Tencent are changing the way of doing business in China and it is expected that they will also be very well known names in the global business environment in the near future. How did Alibaba’s story start in China, what is really going on in the isolated e-commerce market and social media in China and how should we as European companies deal with this changing digital environment?
First Bart Horsten, managing director of Horsten International and Ed Sander, China Talk, gave a presentation. At the end of the workshop the participants had the chance to see the first screening in Belgium of the movie “Crocodile in the Yangtze”, made by Porter Erisman, an American who has worked for Alibaba for 8 years.