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Lecture Bart Horsten at the Bencham SME seminar in Beijing

On 8 April Bart Horsten gave a lecture at the Benelux Chamber of Commerce in Beijing (Bencham).

The Seminar focused on Business Risk: when doing business in or with China, the key challenge for most SME’s is to find a business model which on one side minimizes the risks (operational, financial and legal risks, including intellectual properties) and on the other side offers solutions for an optimal sustainable presence in China which maximizes the return on investment. Horsten has quite some experience in handling risks for its customers and partners.

The seminar started with a lecture by Kyle Freeman, Senior Associate with the International Business Advisory team at Dezan Shira & Associates, followed by a presentation by Bart, focusing on practical insights in how to select the right strategy and avoid the typical pitfalls, illustrated by a case study of one of Horsten's projects.

The seminar ended with an interactive Q&A session. About 30 professionals attended the seminar.

Please contact us in case you need any additional information or assistance on handling business risk in China.



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