Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten:
- From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing
- From 13 to 18 May 2018 they will participate in the ...
> read more09/04/2018 l New EVENTS page added to our website
We have added an Event-page to our Horsten website. From now on, if you want to learn about the China seminars or workshops we are organising or participating at, please go to the ABOUT page of our website and click on "Events".
> read more23/03/2018 l Horsten participating at The Antwerp Forum - 27 April 2018
Bart Horsten, Managing Director of Horsten International, participated as a speaker at one of the break-out sessions, discussing the trends and opportunities in the tourist business.
During the presentation Bart explained that group travelling is still taking the biggest share of Chinese travellers, with individual travellers or small groups increasing in importance. The so-called Second Wave travelers are more open to suggestions, but also more confident and demanding than ...
> read more22/03/2018 l The Success of Understanding China - EU SME Centre
[Press Release] The Success of Understanding China
As China moves towards a new era of innovation and development the opportunities for European businesses is also changing.
In order to keep up-to-date with these...
> read more01/03/2018 l 'Creative Economy in China' Event on 27 February 2018
On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute.
After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she...
> read more22/02/2018 l China Basics Seminar 21 February 2018
On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt.
During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment...
> read more31/01/2018 l Workshop "E-commerce, Social Media and New Retail in China" - 19 January 2018
On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. About 20 participants attended the workshop.
After a short introduction, in the first part of the workshop we looked at the Chinese market today, the Chinese consumer and market entry methods, followed by a view on E-commerce market statistics and trends and opportunities in E-commerce and Cross-Border E-commerce w...
> read more14/12/2017 l Workshop: How to Reach and Engage With Chinese Tourists? 13 & 14 December 2017
On 13 and 14 December 2017 Horsten International organized two successful tourism workshops in the Netherlands and in Belgium, together with ChinaTalk and NextportChina.
Ed Sander of ChinaTalk started the workshop by giving an introduction about the latest trends and developments of China's booming outbound tourism, offering big opportunities for many Dutch and Belgian companie...
> read more27/11/2017 l Sweet Products Takes Over Activities of Glacio-IJsboerke
Bruges, Belgium / 27th November 2017.
Sweet Products, the parent company of the Baronie Group – leading European chocolate manufacturer, and Glacio / IJsboerke have signed an agreement under which the Sweet Products Group will take over Glacio / IJsboerke’s activities effective 30th November 2017.
This further cements Sweet Products’ position as a leading European food company. The authentic Belgian product...
> read more19/11/2017 l Bart Horsten giving a live WEBINAR organised by ETOA
On 23 November 2017 ETOA, the European Tourist Association, organised a live webinar focusing on the EU-Chinese tourism market; providing market insights, case studies and best practice. This webinar provided background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018, the EU-China Tourism Year. On the following link the...
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