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20/08/2016  l  Agricultural Trade Mission to China from 4 to 10 September 2016

Jeffrey Wouters, Business Development Manager of Horsten International will take part in an agricultural trade mission to China from 4 to 10 september 2016. The trade mission is organized by the province of Antwerp and Flanders Investment & Trade (FIT) and is specifically focusing on opportunities in China for companies in the agro-industry. During this mission about 25 entrepeneurs and officials will visit Beijing, Shaanxi and...

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07/08/2016  l  Bart Horsten in De Standaard (article in Dutch)

On Saturday 6th August 2016 an article was published in the Belgian Newspaper De Standaard, in which Bart Horsten was asked his opinion about the sale of all of Uber's activities in China to its biggest rival Didi Chuxing. The article was written by Goele Decort and can be found at the following . You can also read the article hereunder (only in Dutch).


Silicon Valley botst op Chinese muur


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06/06/2016  l  Trade Mission to China from 28 May to 4 June 2016

From May 28th to June 4th 2016 the Voka (Chamber of Commerce) of East-Flanders, the province of East-Flanders and Flanders Investment and Trade organised a trade mission to China, headed by governor Jan Bries. As a preparation for the trip, on Tuesday May 10th Bart Horsten, managing director of Horsten International, gave a lecture about doing business in China to all the participants to the trade mission.

The delegation visited Beijing, Tianjin, Shijiazhuang (Hebei) and Shanghai. The...

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26/05/2016  l  Dilito signs partnership with Chinese fixtures manufacturer

DILITO, a specialist in LED relighting projects from Belgium, has concluded a deal with the Chinese fixtures manufacturer PC Cooler, one of the biggest producers of fixtures for LED-lighting. The first result of this partnership is the relighting of a company in the building industry in Belgium. After installing illuminated publicity a few years ago, now the production facility is relighted by Dilito. After installation the energy consumption decreased with 65%. This project is ...

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12/05/2016  l  Key-note speech about recent trends in E-Commerce in China - 11 May 2016

On the 11th of May 2016 Bart Horsten gave a key-note speech about the recent trends in E-commerce in China at the BCECC seminar in Brussels. Topics covered were e-commerce market statistics, m-commerce, mobile payments, O2O services, cross-border e-commerce platforms and strategic considerations for SME's. At the end of the presentation Bart also introduced some case studies of recent E-commerce and online marketing projects of Horsten International.

Afterwards an interactive pan...

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08/04/2016  l  Lecture Bart Horsten at the Bencham SME seminar in Beijing

On 8 April Bart Horsten gave a lecture at the Benelux Chamber of Commerce in Beijing (Bencham).

The Seminar focused on Business Risk: when doing business in or with China, the key challenge for most SME’s is to find a business model which on one side minimizes the risks (operational, financial and legal risks, including intellectual properties) and on the other side offers solutions for an optimal sustainable presence in Chi...

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26/03/2016  l  New subsidy system in Flanders starting at 1 April 2016

Since 2009 Horsten International is a certified service provider ("Erkend Dienstverlener") under the KMO-portefeuille subsidy program of the Flemish Government. Starting from 1 April 2016 a new system is put in place, which simplifies the system and also changes the conditions under which SME's from the Flanders Region can receive subsidies.

Flanders Innovation & Entrepreneurship (in Dutch: Agentschap Innoveren & Ondernemen) is a government agency, charged with imple...

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18/03/2016  l  China Seminar 17 March 2016

On the 17th of March 2016 Horsten International organised its second China Basics Seminar about cultural differences between Western and Chinese business practices and the typical pitfalls in doing business in China.

After a short introduction about Horsten International and the new policies of the Chinese govenment in the 13th 5-year plan, Bart Horsten talked about the concepts of face and guanxi, two of the most important values in Chinese culture. Additionally a lot of example...

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04/03/2016  l  Floralia Brussels launches new Chinese website

We are pleased to announce the new Chinese website of Floralia Brussels. Horsten International prepared the conceptual design and content of the website, intended to attract more Chinese tourists for the event to take place from April 6th until May 6th, 2016. Additionally Horsten is helping Floralia to communicate with Chinese tour operators and to be present on Chinese social media, such as Wechat and Weibo.

Floralia Brussels understood the importance of more visibility in China. Chi...

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29/02/2016  l  Xi'an, a key city in China's history and China's future

On February 23rd, Mercer published its 18th quality of living study. The study examined social and economic conditions, health, education, housing and the environment, and is aimed at guiding governments and big companies to assess where they should place and how much they should pay employees on international assignments.

The city of Xi'an occupies the 139th spot on the list this year, 2 places higher than when it first appeared in the study in 2014. Then, Mercer wrote: "The city of ...

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