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28/03/2015  l  Unique casks of Single Malt Scotch Whisky now also available to Chinese investors - Bart Horsten

In parts of Asia, especially in China, the number of high net worth individuals is rising gigantically. Many of these new rich are attracted by the history and quality of great old European products. Scotch Whisky International, a Dutch company, focuses entirely on the increasing scarcity of exclusive Single Malt Whiskies. Demand for high quality single malt is increasing whilst the supply is decreasing.

Apart from the interesting opportunity of buying rare whisky bottles as an i...

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18/03/2015  l  Speech at the Business Club Asia of Voka Antwerpen-Waasland - Bart Horsten

On 17 March 2015 Bart Horsten gave a lecture in Antwerp at the occasion of the 4th session of the Business Club Asia, a programme organised by the Voka Chamber of Commerce of Antwerpen-Waasland. The group consists of about 15 company executives and Bart is one of the 4 mentors of the program, sharing his China experience with the group members.

The title of the presentation was "China - once started, how to develop business?". During this session Bart talked about the best strategy fo...

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01/03/2015  l  Jeffrey Wouters joins the Horsten team in China

We are pleased to announce that as of 1 March 2015 Jeffrey Wouters will join the Horsten team in China. Jeffrey is a Belgian national and graduated at the University of Antwerp with a Master's degree in Applied Linguistics. He also studied at Xi'an's North-West University and Xianyang's Normal University. Jeffrey speaks fluent English, Chinese and French and will work at Horsten's office in Xi'an and be responsible for business development.

With the help of Jeffrey Horsten Intern...

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27/02/2015  l  Launch of Horsten's new websites

To further support Horsten's fast development and strengthen Horsten's communication with its partners and customers, we are proud to announce the launching of two new websites:, focusing on international companies and, focusing on Chinese customers.

Through our new websites we will keep you informed about all news and developments in our company and in the Chinese business environment and we invite you to subscribe to our mailing list.


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12/02/2015  l  Seminar 12 February 2015

On 12 February 2015 Horsten organised a seminar in cooperation with Maxxelli Consulting and BCECC. 

China's retail market is growing at a breakneck speed of more than 11% year-on-year, mainly in the booming cities in the inland where millions of Chinese consumers are ready to spend their increasing purchasing power. This offers unique opportunities for Belgian companies to successfully enter this market. 

First Pieter Verstraete, managing director of Maxxelli ta...

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08/01/2015  l  Article about Exotic Plant in Trends

Very nice article in Trends magazine on 8 jan.2015 about one of our customers Exotic Plant.

Horsten provided strategic consulting services with regard to its China entry, and assisted in the preparation of a financial plan and the successful search for venture capital.

Exotic Plant started operation in 2008 and has been quite successful ever since, producing more than 25 million plants yearly, a production area of 15.000 square meters and employing a staff of 180 people. The r...

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26/11/2014  l  Biobest: another Horsten project has come to a successful closing

Another consulting project of Horsten International has come to a successful closing. After building a brand new production facility for bumblebees in Shouguang, Shandong, the first sales of Biobest’s products have started in China! 

Horsten’s involvement in this project comprised of the following services: strategic advise, including recommendations with regard to the legal set-up, process flows; assistance in the negotiations with the Chinese partners, regulatory af...

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18/11/2014  l  Dilito Europe - Your partner in LED lighting

Apart from being a specialised China consultant, Horsten International NV is also proud to be a shareholder in Dilito Europe, a Belgian company specialised in the import, assembly and distribution of products for LED lighting. Dilito is already in the business since more than 5 years and has gained extensive experience in successfully managing challenging industrial and residential re-lighting projects, both in terms of luminosity, but also generating huge savings to the customer's electricit...

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14/11/2014  l  VOKA Training program comes to a successful closing

On 14 November 2014 the last session of the "China for SME's" training program was held. This program was organised by Voka Kempen and Bart Horsten was the China expert and mentor for the program. Since May 2014 in total six sessions were organised, covering many topics about doing business in China. It was an interactive and inspiring program with 10 participating companies. ...

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