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01/04/2019  l  Exportboost Food China: Interactive workshop series and trade mission to China

In cooperation with the Belgian Food Federation FEVIA, Flanders Investment and Trade (FIT) and Green Seed, Horsten International organized 3 interactive China workshops and a trade mission to Shanghai and Hangzhou from 25 to 29 March 2019.

China is an economic power with a growing middle class and a strong need for imported food products. China is one of the biggest food markets in the world and already the biggest i...

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14/03/2019  l  5th Edition of the China Basics Seminar - 14 March 2019

On 14 March 2019 Horsten organized its 5th China Basics seminar at Business Center d'Offiz in Turnhout. 

During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment. Western companies need to understand these concepts to better familiarize with the typ...

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29/01/2019  l  Workshop 'E-commerce, Social Media and New Retail in China' - 15 February 2019

On Friday 15 February 2019 Bart Horsten will be a lecturer at an afternoon workshop in Brussels at the Retail Academy, talking about E-commerce, social media and new retail in China. During this workshop Bart will focus on the following topics:

  • The Chinese market today, the Chinese consumer and market entry methods.
  • A view on E-commerce market statistics.
  • Trends and opportunities in social media, E-commerce and Cross-Border E-commerce with China.
  • H...

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