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12/02/2019  l  5th Edition of the China Basics Seminar - 14 March 2019

On 14 March 2019 Horsten will organize the 5th Edition of the China Basics seminar at the d'Offiz business center in Turnhout. 

During this seminar Bart Horsten will introduce China's cultural foundations and talk about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a domina...

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29/01/2019  l  Workshop 'E-commerce, Social Media and New Retail in China' - 15 February 2019

On Friday 15 February 2019 Bart Horsten will be a lecturer at an afternoon workshop in Brussels at the Retail Academy, talking about E-commerce, social media and new retail in China. During this workshop Bart will focus on the following topics:

  • The Chinese market today, the Chinese consumer and market entry methods.
  • A view on E-commerce market statistics.
  • Trends and opportunities in social media, E-commerce and Cross-Border E-commerce with China.
  • H...

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