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04/05/2021  l  Belgium and Xi'an: New Cooperation in Logistics
Shaanxi Province in China and Belgium have a lot in common, including their favorable geographical position. Belgium is located at the heart of Europe. Within 300 km and under 3 hours, you can reach major European cities. Widen this radius to 500km, and you can reach millions of customers representing over 60% of the European purchasing power. There is a reason why so many Chinese economic actors choose Belgium as their gateway to Europe: sea ports, inland ports, inland waterways, air...

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30/04/2021  l  Visit of Belgian delegation to Xi'an - April 2021
During a visit to Xi'an in April, the Belgian Ambassador Jan Hoogmartens was welcomed by the Governor of Shaanxi province Mr. Zhao Yide. The two discussed the 50th anniversary of the diplomatic relations between China and Belgium and the rich history of cooperation between the province and Belgium, including the 35-year long partnership between the Provinces of Antwerp and of Shaanxi, and explored areas of further cooperation such as logistics, life sciences and cleantech.  Shaanxi is...

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30/04/2021  l  Mercurio Beyond Borders China - Interactive Workshops
On 23 and 29 April 2021 Bart Horsten was a keynote speaker at the Beyond Borders China seminar series, organised by the VOKA Limburg Chamber of Commerce. Topics concerned were cultural differences, best practices, market research, entry modes, case studies, e-commerce and social media.  The seminars were part of a series of 4 sessions, helping Belgian SMEs to get acquainted with doing business in China. Apart from keynote speeches by several China experts, also representatives from Flander...

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30/03/2021  l  Virtual Trade Mission to Hainan in China - 24 to 26 March 2021
Bart Horsten was a keynote speaker at a 3-day virtual trade mission to Hainan (China) from 24 to 26 March 2021, organized by the Belgian-Chinese Chamber of Commerce (BCECC) and Voka Mechelen-Kempen Chamber of Commerce and Industry (CCI). The very diverse and valuable program has been focusing on: Day 1: Webinar on cross-border e-commerce Day 2: Virtual presentations on Hainan Free Trade Port and Hainan Expo Day 3: Virtual B2B Matchmaking event This virtual trade mission gave the parti...

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04/03/2021  l  PERSBERICHT - Opening van de eerste en enige Flagship Store voor Belgische Voedings- en Drankproducten op Tmall Global
Sinds eind januari 2021 heeft Horsten International uit Turnhout een flagship store geopend op het cross-border e-commerce platform Tmall Global, een e-commerce platform van de Alibaba Group. Het is de eerste en enige Belgische webshop die zich specifiek toelegt op de online verkoop van Belgische specialiteiten in China. Je vindt onze Belgian flagship store hier. Cross-border e-commerce (CBEC) is het proces waarbij de Chinese consument producten rechtstreeks van buitenlandse leveranciers k...

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03/03/2021  l  PRESS RELEASE - Opening of the first and only Belgian Food & Beverage Flagship Store on Tmall Global
The entire Horsten team in Belgium and China is proud to announce the opening of our Belgian Food & Beverage flagship store on Tmall Global, Alibaba’s cross-border e-commerce platform. Live since January 2021, it is the first and only Belgian webshop dedicated at selling Belgian food and beverage brands directly to Chinese consumers. Please check our Belgian flagship store here. It is a multi-brand store on Tmall Global, owned by Horsten International and operated in close cooperation...

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27/01/2021  l  Exportbeurs 2021 - 9 to 11 February 2021
Bart Horsten participated as a China expert at the 3-day virtual Exportbeurs 2021 from 9 to 11 February 2021, organized by Flanders Investment & Trade (FIT). During the event 2000 participants visited virtual exhibition stands, attended digital seminars and met with country experts to discuss their export plans. It was a great event for Belgian (Flemish) companies that want to boost their international business.  On Wednesday 10 February Bart focused on the following topics: Marketi...

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