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10/02/2021  l  PRESS RELEASE - Opening of the first and only Belgian Food & Beverage Flagship Store on Tmall Global in January 2021
The entire Horsten team in Belgium and China is proud to announce the opening of our Belgian Food & Beverage flagship store on Tmall Global, Alibaba’s cross-border e-commerce platform. Live since January 2021, it is the first and only Belgian webshop dedicated at selling Belgian food and beverage brands directly to Chinese consumers. Please check our Belgian flagship store here. It is a multi-brand store on Tmall Global, owned by Horsten International and operated in close cooperation...

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27/01/2021  l  Exportbeurs 2021 - 9 to 11 February 2021
Bart Horsten participated as a China expert at the 3-day virtual Exportbeurs 2021 from 9 to 11 February 2021, organized by Flanders Investment & Trade (FIT). During the event 2000 participants visited virtual exhibition stands, attended digital seminars and met with country experts to discuss their export plans. It was a great event for Belgian (Flemish) companies that want to boost their international business.  On Wednesday 10 February Bart focused on the following topics: Marketi...

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16/12/2020  l  Virtual Trade Mission to Hainan in China - 24 to 26 March 2021
Bart Horsten will be a keynote speaker at a 3-day virtual trade mission to Hainan (China) from 24 to 26 March 2021, organized by the Belgian-Chinese Chamber of Commerce (BCECC) and Voka Mechelen-Kempen Chamber of Commerce and Industry (CCI). The very diverse and valuable program will focus on: Day 1: Webinar on cross-border e-commerce Day 2: Virtual presentations on Hainan Free Trade Port and Hainan Expo Day 3: Virtual B2B Matchmaking event This virtual trade mission will give you amo...

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08/12/2020  l  Visit of Marc Struyvelt (FIT Beijing) to Horsten Xian
From left to right: Jeffrey Wouters, Business Development Horsten Xi’an Ms. Cui Zeyang, Investment Deputy, Flanders Investment & Trade Beijing Mr. Marc Struyvelt, Commercial Counsellor, Flanders Investment & Trade Beijing Timothy Driesen, Project Manager Horsten Xi’an Chen Meng, Vice General Manager Horsten Xi’an On 8 December Mr. Marc Struyvelt, Commercial Counsellor of Flanders Investment & Trade (FIT) Beijing, paid a visit to Horsten International&rsq...

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30/11/2020  l  Horsten International will soon open a flagship store on Tmall Global, Alibaba's cross-border e-commerce platform
Horsten International will soon open a flagship store on Tmall Global, Alibaba Group’s cross-border e-commerce platform. It will be the first and only Belgian webshop dedicated at selling Belgian food and beverage brands directly to Chinese consumers. The flagship store will be operated by Horsten International in close cooperation with Arctic Solutions, a Dutch service provider based in Shanghai, offering a unique chance for Belgian brands to enter the Chinese market without having t...

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13/11/2020  l  Unizo: Videolessen over zakendoen met China
Opleidingen op maat van jouw kmo. Waar en wanneer je wil. Horsten International heeft bijgedragen aan de UNIZO Online Ondernemersacademie met 4 videolessen over zakendoen met China. De volgende vier topics worden behandeld: Opportuniteiten in China: in deze les kijken we naar de opportuniteiten in China en hoe je daar als bedrijf op kan inspelen en voorbereiden. Marketing in China: een analyse van de Chinese consument en hoe je gebruik kan maken van Chinese sociale media en andere ma...

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16/10/2020  l  Capricorn Fusion China Fund joining forces around a shared investment belief - the Fund has access to the network of Horsten International
PRESS RELEASE 01 October 2020 – Fusion Partners and Capricorn Partners join forces for the management of the Capricorn Fusion China Fund, aiming to deploy smart capital in 10 to 15 European and Chinese companies with ambitious transcontinental growth plans. Both parties share a strong belief that the complementarity of the European and Chinese economy can unlock tremendous value for companies by leveraging on the strongest aspects of each side. The collaboration increases the breadth and ...

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15/10/2020  l  Food Export Forum - 14 October 2020
Bart Horsten participated as China expert at the first edition of the Food Export Forum on 14 October, organized by the Belgian Food Federation Fevia, in collaboration with Flanders Investment and Trade (FIT) and Green Seed. The event focused on the use of e-commerce in food sales and you also got advice on sales & marketing, marketing opportunities and interesting trends during and after corona. Inspiring speakers on E-commerce in China and the UK have inspired the participants during a pan...

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14/10/2020  l  Masterclass China Business - Zakendoen met China in post-coronatijd - 12 oktober 2020
Bart Horsten was één van de docenten tijdens de derde editie van de Masterclass China Business, georganiseerd door Unizo in het Kasteel van Zwijnaarde en bestaande uit in totaal 8 sessies waarin praktische uiteenzettingen aan bod komen rond Chinese e-commerce, fiscaliteit, wetgeving, marketing, productie, verkoop, sourcing, betalingen en boekhoudkunde. Specifiek heeft Bart tijdens de sessie van maandag 12 oktober zijn inzichten gedeeld over de verschillende marktopportuniteite...

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13/10/2020  l  Live Webinar 'In het spoor van de Nieuwe Zijderoute' - 8 oktober 2020
Op donderdag 8 oktober heeft Bart Horsten deelgenomen aan een panelgesprek met verschillende (China) experts tijdens een live webinar, georganiseerd door Unizo, de ondernemersorganisatie die ondernemers, zelfstandigen, KMO's en vrije beroepen in Vlaanderen en Brussel verenigt. Tot voor kort werden goederen van en naar China hoofdzakelijk via lucht- of zeevracht getransporteerd. Transport over zee mag dan misschien goedkoper zijn, het duurt aanzienlijk langer dan via de lucht. Dat laatste i...

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