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14/04/2015  l  China's new Foreign Investment Guidance Catalogue enters into force today - Jeffrey Wouters
On 10 March 2015, the Ministry of Commerce ("MOFCOM”) and National Development and Reform Committee ("NDRC”) of China signed order No.22 publishing the Catalogue for the Guidance of Foreign Investment (hereinafter, the "2015 Catalogue”) which will become effective as from 10 April 2015. This 2015 Catalogue lifts many restrictions on foreign investment as compared to the prior version of the catalogue which was released in December 2011 (and which became effective as of 30 Janua...

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28/03/2015  l  Unique casks of Single Malt Scotch Whisky now also available to Chinese investors - Bart Horsten
In parts of Asia, especially in China, the number of high net worth individuals is rising gigantically. Many of these new rich are attracted by the history and quality of great old European products. Scotch Whisky International, a Dutch company, focuses entirely on the increasing scarcity of exclusive Single Malt Whiskies. Demand for high quality single malt is increasing whilst the supply is decreasing. Apart from the interesting opportunity of buying rare whisky bottles as an investment ...

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18/03/2015  l  Speech at the Business Club Asia of Voka Antwerpen-Waasland - Bart Horsten
On 17 March 2015 Bart Horsten gave a lecture in Antwerp at the occasion of the 4th session of the Business Club Asia, a programme organised by the Voka Chamber of Commerce of Antwerpen-Waasland. The group consists of about 15 company executives and Bart is one of the 4 mentors of the program, sharing his China experience with the group members. The title of the presentation was "China - once started, how to develop business?". During this session Bart talked about the best strategy for China an...

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01/03/2015  l  Jeffrey Wouters joins the Horsten team in China
We are pleased to announce that as of 1 March 2015 Jeffrey Wouters will join the Horsten team in China. Jeffrey is a Belgian national and graduated at the University of Antwerp with a Master's degree in Applied Linguistics. He also studied at Xi'an's North-West University and Xianyang's Normal University. Jeffrey speaks fluent English, Chinese and French and will work at Horsten's office in Xi'an and be responsible for business development. With the help of Jeffrey Horsten International wi...

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27/02/2015  l  Launch of Horsten's new websites
To further support Horsten's fast development and strengthen Horsten's communication with its partners and customers, we are proud to announce the launching of two new websites:, focusing on international companies and, focusing on Chinese customers. Through our new websites we will keep you informed about all news and developments in our company and in the Chinese business environment and we invite you to subscribe to our mailing list. Looking forward to our...

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12/02/2015  l  Seminar 12 February 2015
On 12 February 2015 Horsten organised a seminar in cooperation with Maxxelli Consulting and BCECC.  China's retail market is growing at a breakneck speed of more than 11% year-on-year, mainly in the booming cities in the inland where millions of Chinese consumers are ready to spend their increasing purchasing power. This offers unique opportunities for Belgian companies to successfully enter this market.  First Pieter Verstraete, managing director of Maxxelli talked about opport...

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08/01/2015  l  Article about Exotic Plant in Trends
Very nice article in Trends magazine on 8 jan.2015 about one of our customers Exotic Plant. Horsten provided strategic consulting services with regard to its China entry, and assisted in the preparation of a financial plan and the successful search for venture capital. Exotic Plant started operation in 2008 and has been quite successful ever since, producing more than 25 million plants yearly, a production area of 15.000 square meters and employing a staff of 180 people. The recent anti-corrup...

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26/11/2014  l  Biobest: another Horsten project has come to a successful closing
Another consulting project of Horsten International has come to a successful closing. After building a brand new production facility for bumblebees in Shouguang, Shandong, the first sales of Biobest’s products have started in China!  Horsten’s involvement in this project comprised of the following services: strategic advise, including recommendations with regard to the legal set-up, process flows; assistance in the negotiations with the Chinese partners, regulatory affairs serv...

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18/11/2014  l  Dilito Europe - Your partner in LED lighting
Apart from being a specialised China consultant, Horsten International NV is also proud to be a shareholder in Dilito Europe, a Belgian company specialised in the import, assembly and distribution of products for LED lighting. Dilito is already in the business since more than 5 years and has gained extensive experience in successfully managing challenging industrial and residential re-lighting projects, both in terms of luminosity, but also generating huge savings to the customer's electricity c...

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