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27/01/2021  l  Exportbeurs 2021 - 9 to 11 February 2021
Bart Horsten participated as a China expert at the 3-day virtual Exportbeurs 2021 from 9 to 11 February 2021, organized by Flanders Investment & Trade (FIT). During the event 2000 participants visited virtual exhibition stands, attended digital seminars and met with country experts to discuss their export plans. It was a great event for Belgian (Flemish) companies that want to boost their international business.  On Wednesday 10 February Bart focused on the following topics: Marketi...

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08/12/2020  l  Visit of Marc Struyvelt (FIT Beijing) to Horsten Xian
From left to right: Jeffrey Wouters, Business Development Horsten Xi’an Ms. Cui Zeyang, Investment Deputy, Flanders Investment & Trade Beijing Mr. Marc Struyvelt, Commercial Counsellor, Flanders Investment & Trade Beijing Timothy Driesen, Project Manager Horsten Xi’an Chen Meng, Vice General Manager Horsten Xi’an On 8 December Mr. Marc Struyvelt, Commercial Counsellor of Flanders Investment & Trade (FIT) Beijing, paid a visit to Horsten International&rsq...

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30/11/2020  l  Horsten International will soon open a flagship store on Tmall Global, Alibaba's cross-border e-commerce platform
Horsten International will soon open a flagship store on Tmall Global, Alibaba Group’s cross-border e-commerce platform. It will be the first and only Belgian webshop dedicated at selling Belgian food and beverage brands directly to Chinese consumers. The flagship store will be operated by Horsten International in close cooperation with Arctic Solutions, a Dutch service provider based in Shanghai, offering a unique chance for Belgian brands to enter the Chinese market without having t...

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13/11/2020  l  Unizo: Videolessen over zakendoen met China
Opleidingen op maat van jouw kmo. Waar en wanneer je wil. Horsten International heeft bijgedragen aan de UNIZO Online Ondernemersacademie met 4 videolessen over zakendoen met China. De volgende vier topics worden behandeld: Opportuniteiten in China: in deze les kijken we naar de opportuniteiten in China en hoe je daar als bedrijf op kan inspelen en voorbereiden. Marketing in China: een analyse van de Chinese consument en hoe je gebruik kan maken van Chinese sociale media en andere ma...

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16/10/2020  l  Capricorn Fusion China Fund joining forces around a shared investment belief - the Fund has access to the network of Horsten International
PRESS RELEASE 01 October 2020 – Fusion Partners and Capricorn Partners join forces for the management of the Capricorn Fusion China Fund, aiming to deploy smart capital in 10 to 15 European and Chinese companies with ambitious transcontinental growth plans. Both parties share a strong belief that the complementarity of the European and Chinese economy can unlock tremendous value for companies by leveraging on the strongest aspects of each side. The collaboration increases the breadth and ...

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15/10/2020  l  Food Export Forum - 14 October 2020
Bart Horsten participated as China expert at the first edition of the Food Export Forum on 14 October, organized by the Belgian Food Federation Fevia, in collaboration with Flanders Investment and Trade (FIT) and Green Seed. The event focused on the use of e-commerce in food sales and you also got advice on sales & marketing, marketing opportunities and interesting trends during and after corona. Inspiring speakers on E-commerce in China and the UK have inspired the participants during a pan...

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14/10/2020  l  Masterclass China Business - Zakendoen met China in post-coronatijd - 12 oktober 2020
Bart Horsten was één van de docenten tijdens de derde editie van de Masterclass China Business, georganiseerd door Unizo in het Kasteel van Zwijnaarde en bestaande uit in totaal 8 sessies waarin praktische uiteenzettingen aan bod komen rond Chinese e-commerce, fiscaliteit, wetgeving, marketing, productie, verkoop, sourcing, betalingen en boekhoudkunde. Specifiek heeft Bart tijdens de sessie van maandag 12 oktober zijn inzichten gedeeld over de verschillende marktopportuniteite...

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13/10/2020  l  Live Webinar 'In het spoor van de Nieuwe Zijderoute' - 8 oktober 2020
Op donderdag 8 oktober heeft Bart Horsten deelgenomen aan een panelgesprek met verschillende (China) experts tijdens een live webinar, georganiseerd door Unizo, de ondernemersorganisatie die ondernemers, zelfstandigen, KMO's en vrije beroepen in Vlaanderen en Brussel verenigt. Tot voor kort werden goederen van en naar China hoofdzakelijk via lucht- of zeevracht getransporteerd. Transport over zee mag dan misschien goedkoper zijn, het duurt aanzienlijk langer dan via de lucht. Dat laatste i...

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18/09/2020  l  Online Workshop 'Doing Business in China - Best Practices & Case Studies' - 16 September 2020
On Wednesday 16 September Bart Horsten was a keynote speaker at an online workshop, organized by ENRICH in China, focusing on the significant cultural differences between Europe and China in business communication and negotiation, as well as sharing knowledge about crucial skills for innovation management and how to conduct business in China. European SMEs are looking at the China market as a potential export market, a source for raw materials or finished products, a possible investment opportu...

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09/06/2020  l  Webinar 'E-COMMERCE, SOCIAL MEDIA AND NEW RETAIL IN CHINA' - 26 May 2020
On Tuesday 26 May 2020 Bart Horsten was a lecturer at a webinar organised by VOKA West-Vlaanderen talking about E-commerce, social media and new retail in China. During this webinar Bart focused on the following topics: The Chinese market today, the Chinese consumer and market entry methods. A view on E-commerce market statistics. Trends and opportunities in social media, E-commerce and Cross-Border E-commerce with China. How can Western companies use the above channels in their China...

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