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18/09/2020  l  Online Workshop 'Doing Business in China - Best Practices & Case Studies' - 16 September 2020
On Wednesday 16 September Bart Horsten was a keynote speaker at an online workshop, organized by ENRICH in China, focusing on the significant cultural differences between Europe and China in business communication and negotiation, as well as sharing knowledge about crucial skills for innovation management and how to conduct business in China. European SMEs are looking at the China market as a potential export market, a source for raw materials or finished products, a possible investment opportu...

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03/09/2020  l  Mercurio Beyond Borders China - Interactive Workshop Series
Bart Horsten will be a lecturer at different interactive workshops during the Mercurio Beyond Borders China project, organized by VOKA Limburg, in collaboration with Horsten International.  Mercurio Beyond Borders is for companies that have already developed and implemented an export strategy and that want to conquer new markets or strengthen their position locally. Throughout the different sessions you will get all the tools and insights you need to succeed in the Chinese market. Chi...

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09/06/2020  l  Webinar 'E-COMMERCE, SOCIAL MEDIA AND NEW RETAIL IN CHINA' - 26 May 2020
On Tuesday 26 May 2020 Bart Horsten was a lecturer at a webinar organised by VOKA West-Vlaanderen talking about E-commerce, social media and new retail in China. During this webinar Bart focused on the following topics: The Chinese market today, the Chinese consumer and market entry methods. A view on E-commerce market statistics. Trends and opportunities in social media, E-commerce and Cross-Border E-commerce with China. How can Western companies use the above channels in their China...

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16/04/2020  l  Webinar 'Trade Fairs in China' - 16 April 2020
On Thursday 16 April Bart Horsten was a keynote speaker at a webinar, organized by the EU SME Centre and the LEF-Network to China, focusing on e-commerce, social media and the preparation for trade fairs in the wood sector in China. The LEF-Network aims to create an export support network to China and its target industry is wood products with added value, such as building materials, furniture, wooden doors and windows. Their goal is to develop long term connections between Central Baltic region ...

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12/03/2020  l  Workshop 'Trade Fairs in China and how Belgian SMEs can be fully prepared' - 12 March 2020
On Thursday 12 March Bart Horsten was a keynote speaker at a workshop about Trade Fairs in China and how Belgian SMEs can be fully prepared, organized by the Belgian-Chinese Chamber (BCECC) and the EU SME Centre. The two other speakers were Michael Pronk, CEO at 1421 Consulting Group and Valentin de le Court, Lawyer and Partner at DALDEWOLF. Trade fairs in China are abundant when doing business with China and going to trade fairs is inevitable. They cover different fields and also offer differe...

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19/02/2020  l  Workshop in Berlin: 'Boosting your Business & Innovation Opportunities in China' - 18 February 2020
On 18 February 2020 ENRICH in China organized a workshop about boosting your business & innovation opportunities in China. It was specifically organized to increase the practical know-how about doing business with China and enhance your business innovation skills. During this one-day workshop Bart Horsten got the opportunity to present the Enrich Soft Landing Zone in Xi’an (Shaanxi Province), operated by Horsten Xi’an Innovation Services Co. Ltd, a 100% affiliate of Horsten Inte...

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17/02/2020  l  Workshops in Estonia: 'Developing a Strategy & Creating a Suitable Business Model in China' and 'Why Do Companies Fail in China?' - 12 and 13 February 2020
On 12 and 13 February 2020 Bart Horsten was a keynote speaker at two different trainings in Estonia (one in Tallinn, one in Tartu) of a China Growth program under the Systematic Export to China course, organized by the Estonia-Asia Trade Agency.  This Systematic Export to China training program was targeted primarily to companies which are new in doing business with China or have recently started their business in the Chinese market. Through this program, companies will benefit from the he...

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20/11/2019  l  Horsten International ondertekent een overeenkomst met Tmall Global, een platvorm van de Alibaba Group, om Belgische voedings- en drankmerken te verkopen aan de Chinese consument via een Belgium Flagship Store
PERSBERICHT 20 november 2019 – Horsten International heeft vandaag een overeenkomst ondertekend met het cross-border e-commerce platvorm Tmall Global van de Alibaba Group voor het openen van het eerste en enige Belgium flagship store dat zich toelegt op de verkoop van de Belgische voedings- en drankmerken direct naar de Chinese consument. De overeenkomst is ondertekend ter gelegenheid van de Belgische Economische Missie naar China onder leiding van HKH Prinses Astrid en in ...

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20/11/2019  l  Horsten International Signs an Agreement with Alibaba Group's Tmall Global Platform to Sell Belgian Food & Beverage Brands to Chinese Consumers through the Belgium Flagship Store
PRESS RELEASE 20 November 2019 - Horsten International today signed an agreement with Alibaba Group’s dedicated cross-border e-commerce platform Tmall Global to set up the first and only Belgium flagship store dedicated at selling Belgian food & beverage brands directly to Chinese consumers. The agreement is signed at the occasion of the Belgian Economic Mission to China, presided by HRH Princess Astrid of Belgium and in the presence of several high-level offi...

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In this article Bart Horsten gives some recommendations to the Belgian companies participating in the mission and talks about the signing of the contract between Horsten and Alibaba. BELGISCHE ONDERNEMERS TREKKEN OP MISSIE NAAR CHINA De Chinese goudkoorts Midden deze maand vertrekken 632 Belgen met prinses Astrid op handelsmissie naar China. Nooit lokte een Belgische handelsmissie zoveel deelnemers. ”Hopelijk hebben de deelnemers geen verkeerde verwachtingen”, zegt Bart Ho...

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