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16/04/2020  l  Webinar 'Trade Fairs in China' - 16 April 2020
On Thursday 16 April Bart Horsten was a keynote speaker at a webinar, organized by the EU SME Centre and the LEF-Network to China, focusing on e-commerce, social media and the preparation for trade fairs in the wood sector in China. The LEF-Network aims to create an export support network to China and its target industry is wood products with added value, such as building materials, furniture, wooden doors and windows. Their goal is to develop long term connections between Central Baltic region ...

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12/03/2020  l  Workshop 'Trade Fairs in China and how Belgian SMEs can be fully prepared' - 12 March 2020
On Thursday 12 March Bart Horsten was a keynote speaker at a workshop about Trade Fairs in China and how Belgian SMEs can be fully prepared, organized by the Belgian-Chinese Chamber (BCECC) and the EU SME Centre. The two other speakers were Michael Pronk, CEO at 1421 Consulting Group and Valentin de le Court, Lawyer and Partner at DALDEWOLF. Trade fairs in China are abundant when doing business with China and going to trade fairs is inevitable. They cover different fields and also offer differe...

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19/02/2020  l  Workshop in Berlin: 'Boosting your Business & Innovation Opportunities in China' - 18 February 2020
On 18 February 2020 ENRICH in China organized a workshop about boosting your business & innovation opportunities in China. It was specifically organized to increase the practical know-how about doing business with China and enhance your business innovation skills. During this one-day workshop Bart Horsten got the opportunity to present the Enrich Soft Landing Zone in Xi’an (Shaanxi Province), operated by Horsten Xi’an Innovation Services Co. Ltd, a 100% affiliate of Horsten Inte...

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17/02/2020  l  Workshops in Estonia: 'Developing a Strategy & Creating a Suitable Business Model in China' and 'Why Do Companies Fail in China?' - 12 and 13 February 2020
On 12 and 13 February 2020 Bart Horsten was a keynote speaker at two different trainings in Estonia (one in Tallinn, one in Tartu) of a China Growth program under the Systematic Export to China course, organized by the Estonia-Asia Trade Agency.  This Systematic Export to China training program was targeted primarily to companies which are new in doing business with China or have recently started their business in the Chinese market. Through this program, companies will benefit from the he...

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20/11/2019  l  Horsten International ondertekent een overeenkomst met Tmall Global, een platvorm van de Alibaba Group, om Belgische voedings- en drankmerken te verkopen aan de Chinese consument via een Belgium Flagship Store
PERSBERICHT 20 november 2019 – Horsten International heeft vandaag een overeenkomst ondertekend met het cross-border e-commerce platvorm Tmall Global van de Alibaba Group voor het openen van het eerste en enige Belgium flagship store dat zich toelegt op de verkoop van de Belgische voedings- en drankmerken direct naar de Chinese consument. De overeenkomst is ondertekend ter gelegenheid van de Belgische Economische Missie naar China onder leiding van HKH Prinses Astrid en in ...

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20/11/2019  l  Horsten International Signs an Agreement with Alibaba Group's Tmall Global Platform to Sell Belgian Food & Beverage Brands to Chinese Consumers through the Belgium Flagship Store
PRESS RELEASE 20 November 2019 - Horsten International today signed an agreement with Alibaba Group’s dedicated cross-border e-commerce platform Tmall Global to set up the first and only Belgium flagship store dedicated at selling Belgian food & beverage brands directly to Chinese consumers. The agreement is signed at the occasion of the Belgian Economic Mission to China, presided by HRH Princess Astrid of Belgium and in the presence of several high-level offi...

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In this article Bart Horsten gives some recommendations to the Belgian companies participating in the mission and talks about the signing of the contract between Horsten and Alibaba. BELGISCHE ONDERNEMERS TREKKEN OP MISSIE NAAR CHINA De Chinese goudkoorts Midden deze maand vertrekken 632 Belgen met prinses Astrid op handelsmissie naar China. Nooit lokte een Belgische handelsmissie zoveel deelnemers. ”Hopelijk hebben de deelnemers geen verkeerde verwachtingen”, zegt Bart Ho...

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02/11/2019  l  Argonauts Study tour China from 19 to 25 Oct.2019
From 19 to 25 October 2019 Bart Horsten joined a 15-person multi-disciplinary delegation to China as China expert or so-called ‘Lead Argonaut’. The study tour was organized by The Argonauts, the innovation consulting platform from Antwerp. The journey brought the delegation to Shanghai, Hangzhou and Beijing and was a combination of lectures, visits to companies and innovation hubs and ‘city safari’s’. Lectures During the daily lectures ChinaTalk’...

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21/10/2019  l  Horsten Xi'an accredited as ENRICH Soft Landing Zone in Xi'an
We are proud to announce that Horsten Xi'an Innovation Services Co. Ltd, our China affiliate, has been accredited as official ENRICH Soft Landing Zone in Xi'an. In cooperation with RocketSpace, a premier tech start-up acceleration co-working space in Xi'an, Horsten now offers co-working space as well as innovation and start-up services to European companies in the fast developing North-West region of China. ENRICH is a global network of centres and hubs that promotes the internationalisation ...

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18/06/2019  l  Cleantech@China Workshop
On the 17th of June 2019 a workshop was organized in Leuven by 4 Flemish provinces, Cleantech Flanders and Flanders Investment and Trade (FIT) to introduce the flemish initiatives to support cleantech companies with their endeavours in China. The session started with a speech by Alice Cooman, representative of the Province of Antwerp, with a short overview of the I2PCC project. She also announced the plans for the cleantech mission to China from 18 to 22 November 2019. For more information ab...

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