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22/11/2018  l  Closing Ceremony of the EU-China Tourism Year in Xi'an
On Saturday 17 November 2018 the closing ceremony of the EU-China Tourism Year was held in Xi'an, China. Both European and Chinese cultures were highlighted during this magical ceremony. Xi'an is a key city in China's history and also in China's future. The last few years the city of Xi'an has witnessed some major developments to attract foreign investments and is also host to various financial, consulting and computer services. It is the ancient capital of China and an important tourist de...

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12/11/2018  l  Belgische markt verwelkomt Chinese toeristen met WeRetail en MyChinaWeb
PERSBERICHT Belgische markt verwelkomt Chinese toeristen met WeRetail en MyChinaWeb Een nieuwe revolutionaire manier om Chinese toeristen aan zich te binden MyChinaWeb, het online marketingbureau van Horsten International, heeft een overeenkomst getekend met WeRetail, de eerste oplossing die zorgt voor een naadloze integratie van Chinees toerisme en cross-border e-commerce met China. WeRetail en MyChinaWeb werken intensief samen om een revolutionair en geïntegreerd pakket aan te bieden a...

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12/11/2018  l  Belgian Market Welcomes Chinese Guests with WeRetail and MyChinaWeb
PRESS RELEASE Belgian Market Welcomes Chinese Guests with WeRetail and MyChinaWeb A new revolutionary way to connect with Chinese tourits MyChinaWeb, the online marketing agency of Horsten International, has signed an agreement with WeRetail, the first solution for the seamless integration of Chinese tourism and cross-border e-commerce with China. Both partners will work together to offer a revolutionary and integrated package to Belgian companies who want to sell their products and serv...

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16/10/2018  l  Seminar on Sourcing from China & Payment to Chinese Suppliers in RMB
On 16th October 2018 Horsten International organized a seminar about Sourcing from China & Payment to Chinese Suppliers in RMB, together with Ebury and the Belgian-Chinese Chamber of Commerce (BCECC). After an introduction by Mr.Bernard Dewit, Chairman BCECC, Bart Horsten talked about the new trends and challenges of sourcing from China. Despite rising salaries and costs, China is still a very important supplier of raw materials, semi-finished and finished products for many European buyers...

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17/09/2018  l  China to set up new cross-border e-commerce pilot zones
On 13 July 2018 the State Council officially decided to set up a batch of cross-border e-commerce comprehensive pilot zones in 22 cities. Among the designated areas are Beijing, Hohhot, Shenyang Changchun, Harbin, Nanjing, Nanchang, Wuhan, Changsha, Nanning, Haikou, Guiyang, Kunming, Xi’An (the location of Horsten’s office in China), Lanzhou, Tangshan, Wuxi, Weihai, Zhuhai, Dongguan, Yiwu and Xiamen. With this move, the country continues to promote the opening to the outside world, a...

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26/06/2018  l  Seminar 25 June 2018 - How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?
HORSTEN International, the EU SME Centre, VOKA – Chamber of Commerce Mechelen-Kempen, the Belgian-Chinese Chamber BCECC and BENCHAM organized a half-day seminar in Mechelen on 25 June 2018 about how to set up a WeChat shop and sell by cross-border e-commerce. Trainers at this seminar were Bart Horsten (Horsten International), Rafael Jimenez (EU SME Centre in Beijing) and Brian Goff (WeChat Expert of the EU SME Centre & Co-Founder of Emerald Green Consulting in Ireland). ...

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27/05/2018  l  Global Dialogue China 19 June 2018
On 19 June 2018 VOKA Limburg organized the Global Dialogue China at JAGA, a successful Belgian famlly-owned company, producing heating, cooling and ventilation systems. After an introduction by Catherine Dreesen, Director Internationalisation & Innovation at VOKA, Bart Horsten gave an introduction about doing business in China. This was followed by a panel discussion with the following panel members: Bart Horsten, Managing Director of HORSTEN International Nick Govaert, General Manage...

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26/05/2018  l  E-commerce in China - AWEX export days 4 June 2018
  On 4 June 2018 Bart Horsten gave a keynote speech about E-commerce in China at the AWEX export days in Louvain-La-Neuve.   Other speakers: Valentin De Le Court, China IPR SME Helpdesk Expert Dongqing Zhang, Expert, EU-CHINA LOGISTICS Olivier Fain, International Project Manager, Wagralim Philippe Mairlot, CEO, EGS3 Guido Ghedin, CMO Global, CIF News Eddy De Cuyper, Customs Attaché in China More than 50 companies attended the event.&nbs...

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17/05/2018  l  Hey!Belgium launches Online Travel Platform
On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgium. The Chinese version of the website has been well received by the attendees of the event. With this new version of the platform, Hey!Belgium makes sure that their customers' experience in Belgium is as convenient as possible. By using Chinese-friendly payment options and communication channels, HEY! Belgium is sure to brin...

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16/04/2018  l  Participation in two important tourism events in China
Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten: From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing From 13 to 18 May 2018 they will participate in the trade mission of the Wallonia Tourism Board: during their visit to the city of Guangzhou  they will have intensive B2B meetings w...

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