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17/09/2018  l  China to set up new cross-border e-commerce pilot zones
On 13 July 2018 the State Council officially decided to set up a batch of cross-border e-commerce comprehensive pilot zones in 22 cities. Among the designated areas are Beijing, Hohhot, Shenyang Changchun, Harbin, Nanjing, Nanchang, Wuhan, Changsha, Nanning, Haikou, Guiyang, Kunming, Xi’An (the location of Horsten’s office in China), Lanzhou, Tangshan, Wuxi, Weihai, Zhuhai, Dongguan, Yiwu and Xiamen. With this move, the country continues to promote the opening to the outside world, a...

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26/06/2018  l  Seminar 25 June 2018 - How to Set Up a Cross-Border E-Commerce Shop in WeChat to sell in China?
HORSTEN International, the EU SME Centre, VOKA – Chamber of Commerce Mechelen-Kempen, the Belgian-Chinese Chamber BCECC and BENCHAM organized a half-day seminar in Mechelen on 25 June 2018 about how to set up a WeChat shop and sell by cross-border e-commerce. Trainers at this seminar were Bart Horsten (Horsten International), Rafael Jimenez (EU SME Centre in Beijing) and Brian Goff (WeChat Expert of the EU SME Centre & Co-Founder of Emerald Green Consulting in Ireland). ...

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27/05/2018  l  Global Dialogue China 19 June 2018
On 19 June 2018 VOKA Limburg organized the Global Dialogue China at JAGA, a successful Belgian famlly-owned company, producing heating, cooling and ventilation systems. After an introduction by Catherine Dreesen, Director Internationalisation & Innovation at VOKA, Bart Horsten gave an introduction about doing business in China. This was followed by a panel discussion with the following panel members: Bart Horsten, Managing Director of HORSTEN International Nick Govaert, General Manage...

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26/05/2018  l  E-commerce in China - AWEX export days 4 June 2018
  On 4 June 2018 Bart Horsten gave a keynote speech about E-commerce in China at the AWEX export days in Louvain-La-Neuve.   Other speakers: Valentin De Le Court, China IPR SME Helpdesk Expert Dongqing Zhang, Expert, EU-CHINA LOGISTICS Olivier Fain, International Project Manager, Wagralim Philippe Mairlot, CEO, EGS3 Guido Ghedin, CMO Global, CIF News Eddy De Cuyper, Customs Attaché in China More than 50 companies attended the event.&nbs...

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17/05/2018  l  Hey!Belgium launches Online Travel Platform
On 17 May 2018 Hey!Belgium, one of Horsten's tourism customers, had a successful launch event in ITB Shanghai for the OTA platform of HEY! Belgium. The Chinese version of the website has been well received by the attendees of the event. With this new version of the platform, Hey!Belgium makes sure that their customers' experience in Belgium is as convenient as possible. By using Chinese-friendly payment options and communication channels, HEY! Belgium is sure to brin...

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16/04/2018  l  Participation in two important tourism events in China
Corsendonk Hotels and HEY!Belgium, two of Horsten's tourism customers, are participating in two important tourism events in China, supported by Jeffrey Wouters, Business Development Manager at Horsten: From 16-18 April 2018 the China Outbound Tourism & Travel Market Expo (COTTM) will be held in Beijing From 13 to 18 May 2018 they will participate in the trade mission of the Wallonia Tourism Board: during their visit to the city of Guangzhou  they will have intensive B2B meetings w...

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23/03/2018  l  Horsten participating at The Antwerp Forum - 27 April 2018
Bart Horsten, Managing Director of Horsten International, participated as a speaker at one of the break-out sessions, discussing the trends and opportunities in the tourist business. During the presentation Bart explained that group travelling is still taking the biggest share of Chinese travellers, with individual travellers or small groups increasing in importance. The so-called Second Wave travelers are more open to suggestions, but also more confident and demanding than ever. The ...

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22/03/2018  l  The Success of Understanding China - EU SME Centre
[Press Release] The Success of Understanding China 2018-03-23    As China moves towards a new era of innovation and development the opportunities for European businesses is also changing.   In order to keep up-to-date with these changes, the EU SME Centre together with EUROCHAMBRES organised the 2018 edition of the Understanding China programme which took place over two days – on March 15 and 16. The two days were full of content including: Top Trends: examine...

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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018
On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute. After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she moderated a debate between the following panel members: Bart Horsten, Managing Director Horsten Internation...

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22/02/2018  l  China Basics Seminar 21 February 2018
On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt.  During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment. Western companies need to understand these concepts to better familiarize with the typical Chi...

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