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22/03/2018  l  The Success of Understanding China - EU SME Centre
[Press Release] The Success of Understanding China 2018-03-23    As China moves towards a new era of innovation and development the opportunities for European businesses is also changing.   In order to keep up-to-date with these changes, the EU SME Centre together with EUROCHAMBRES organised the 2018 edition of the Understanding China programme which took place over two days – on March 15 and 16. The two days were full of content including: Top Trends: examine...

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01/03/2018  l  'Creative Economy in China' Event on 27 February 2018
On Tuesday 27 February a China event was organized in Kortrijk by the Belgian-Chinese Chamber of Commerce (BCECC), the province of West-Vlaanderen and the Howest Confucius Institute. After an introduction to China's impressive achievements and investments in innovation, green economy and research and development by VRT journalist and China specialist Veerle de Vos, she moderated a debate between the following panel members: Bart Horsten, Managing Director Horsten Internation...

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22/02/2018  l  China Basics Seminar 21 February 2018
On 21 February 2018 Horsten organized its 4th China Basics seminar at the Corda Campus in Hasselt.  During this seminar Bart Horsten introduced China's cultural foundations and talked about cultural aspects of doing business in China. Although not always visible on the surface, concepts such as face, hierarchy and guanxi still play a dominant role in China's business environment. Western companies need to understand these concepts to better familiarize with the typical Chi...

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31/01/2018  l  Workshop "E-commerce, Social Media and New Retail in China" - 19 January 2018
On Friday 19th January 2018 Bart Horsten was a lecturer at an afternoon workshop at the Retail Academy, talking about E-commerce, social media and new retail in China. About 20 participants attended the workshop. After a short introduction, in the first part of the workshop we looked at the Chinese market today, the Chinese consumer and market entry methods, followed by a view on E-commerce market statistics and trends and opportunities in E-commerce and Cross-Border E-commerce with China....

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14/12/2017  l  Workshop: How to Reach and Engage With Chinese Tourists? 13 & 14 December 2017
  On 13 and 14 December 2017 Horsten International organized two successful tourism workshops in the Netherlands and in Belgium, together with ChinaTalk and NextportChina. Ed Sander of ChinaTalk started the workshop by giving an introduction about the latest trends and developments of China's booming outbound tourism, offering big opportunities for many Dutch and Belgian companies active in the tourism and cultural industry. Then Bart Horsten talked about different case studies...

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27/11/2017  l  Sweet Products Takes Over Activities of Glacio-IJsboerke
Bruges, Belgium / 27th November 2017. Sweet Products, the parent company of the Baronie Group – leading European chocolate manufacturer, and Glacio / IJsboerke have signed an agreement under which the Sweet Products Group will take over Glacio / IJsboerke’s activities effective 30th November 2017. This further cements Sweet Products’ position as a leading European food company. The authentic Belgian products of Glacio & IJsboerke and the private labels productions a...

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19/11/2017  l  Bart Horsten giving a live WEBINAR organised by ETOA
  On 23 November 2017 ETOA, the European Tourist Association, organised a live webinar focusing on the EU-Chinese tourism market; providing market insights, case studies and best practice. This webinar provided background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018, the EU-China Tourism Year. On the following link the recording of the webinar can be accessed: WATCH THE MOVIE HERE.  Bart Horsten's&n...

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14/11/2017  l  Hosting a retail delegation from Belgium in Shanghai on 14 Nov.2017
On the 14th of November 2017 Bart Horsten hosted a delegation from Belgium to Shanghai. The delegation consisted of around 40 members of Unizo Buurtsuper, an organisation of independent retailers from Belgium (see http://www.buurtsuper.be/nl/over-buurtsuper for more information). During this Inspiration Tour the delegation travelled to Shanghai and Beijing, attending seminars and visiting several supermarkets. During the presentation Bart Horsten spoke about the following topics: ...

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06/11/2017  l  UNIZO China Event on 28 Nov.2017: Launch of the CN4Explorers program
On 28 November, Bart Horsten, Managing Director of Horsten International, participated as China expert during the panel discussion in a China event organised by UNIZO, Flanders Investment & Trade and the Province of East-Flanders. After a brief welcome by Mr. Koen De Ridder, Advisor International of Unizo, Mr.Wim Polet, Managing Director of China Inkling gave a presentation about communication in China. This lecture was followed by an interactive panel discussion with the follo...

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01/09/2017  l  Bart Horsten appointed as Board Member of BCECC
At the occasion of the General Assembly of the Belgian-Chinese Chamber of Commerce (BCECC) on Thursday 31st of August 2017 Bart Horsten, Managing Director of Horsten International, was appointed as Board Member of BCECC. BCECC is the leading Belgian business association for companies engaged in doing business in or with China. It is a non-profit organization established in the 1980s following China’s open-door policy and is located in Brussels, the heart of Europe.&n...

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