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19/11/2017  l  Bart Horsten giving a live WEBINAR organised by ETOA
  On 23 November 2017 ETOA, the European Tourist Association, organised a live webinar focusing on the EU-Chinese tourism market; providing market insights, case studies and best practice. This webinar provided background and practical information for candidates looking to join the Partnerships in European Tourism events in 2018, the EU-China Tourism Year. On the following link the recording of the webinar can be accessed: WATCH THE MOVIE HERE.  Bart Horsten's&n...

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14/11/2017  l  Hosting a retail delegation from Belgium in Shanghai on 14 Nov.2017
On the 14th of November 2017 Bart Horsten hosted a delegation from Belgium to Shanghai. The delegation consisted of around 40 members of Unizo Buurtsuper, an organisation of independent retailers from Belgium (see for more information). During this Inspiration Tour the delegation travelled to Shanghai and Beijing, attending seminars and visiting several supermarkets. During the presentation Bart Horsten spoke about the following topics: ...

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06/11/2017  l  UNIZO China Event on 28 Nov.2017: Launch of the CN4Explorers program
On 28 November, Bart Horsten, Managing Director of Horsten International, participated as China expert during the panel discussion in a China event organised by UNIZO, Flanders Investment & Trade and the Province of East-Flanders. After a brief welcome by Mr. Koen De Ridder, Advisor International of Unizo, Mr.Wim Polet, Managing Director of China Inkling gave a presentation about communication in China. This lecture was followed by an interactive panel discussion with the follo...

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01/09/2017  l  Bart Horsten appointed as Board Member of BCECC
At the occasion of the General Assembly of the Belgian-Chinese Chamber of Commerce (BCECC) on Thursday 31st of August 2017 Bart Horsten, Managing Director of Horsten International, was appointed as Board Member of BCECC. BCECC is the leading Belgian business association for companies engaged in doing business in or with China. It is a non-profit organization established in the 1980s following China’s open-door policy and is located in Brussels, the heart of Europe.&n...

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16/06/2017  l  Workshop E-Commerce and Social Media in China 14 & 15 June 2017
On 14 and 15 June 2017 Horsten International organized two workshops about "E-commerce and Social Media in China", together with ChinaTalk and NexportChina. On the 14th of June the workshop was held at Kasteel Ter Ham in Steenokkerzeel, Belgium. On the next day the workshop was held at Beeckestijn Business School in Leusden, the Netherlands.  First Ed Sander of ChinaTalk introduced the current e-commerce and social media landscape in China. In the past years e-commerce and cros...

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04/06/2017  l  Erie Water Treatment reaches another milestone in China
Erie Water Treatment confirms its China ambitions with a new milestone in the history of its popular IQsoft line. At the Aquatech Shanghai exhibition in the beginning of June 2017 Erie signed a strategic cooperation agreement with Stoner for the national distribution of the IQsoft product line in China. As a consequence now 4 product lines of Erie are sold on the Chinese market! The cooperation between Erie and Horsten started in the beginning of 2014. Horsten assisted&...

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01/04/2017  l  Group T - KU Leuven delegation visiting Xi'an Thiebaut
On April 1st, 2017 a delegation of 50 students from Group T - KU Leuven University visited Xi'an Thiebaut, one of Horsten's investment projects in China. After a presentation about Xi'an Thiebaut, Jeffrey Wouters, Business Development Manager of Horsten, introduced Horsten International. Horsten International was involved in this project from the early beginning as a strategic consultant and project manager. As a compensation for these services Horsten International became a mino...

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17/03/2017  l  Bart Horsten gave a lecture at Hutong School Shanghai
On March 16th the Hutong school in Shanghai hosted a business lecture in collaboration with Horsten International. China is entering a new age: from an export oriented market the country is transforming itself to one of the biggest consumer markets in the world. Western companies are eager to sell their products in China, but many companies face various challenges when doing business in China. Furthermore, in the past years e-commerce and social media have exploded in China. Many Western compan...

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06/03/2017  l  Horsten participating in the E-commerce mission to China from 13 to 18 March 2017
From 13 to 18 March 2017 a business delegation from Belgium and The Netherlands visited Shanghai and Hangzhou, focusing on e-commerce in China. In the past years e-commerce has exploded in China. The Chinese consumer wants western products, especially in certain product categories and prefers to buy them from abroad. China’s leading internet companies like and Alibaba have set up special channels to facilitate this consumer need. Recently Alibaba opened offices in Belgium...

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04/03/2017  l  Column Bart Horsten in DE TIJD - only in Dutch
Is de Chinese supermacht een bedreiging of een kans? Europeanen denken nog te vaak dat ze een technologische voorsprong hebben en dat de Chinezen op hen zitten te wachten. Niet dus. China loopt in heel wat sectoren een eind voorop. In de cleantech, bijvoorbeeld. An English translation of this article can be found on the following link. Na meer dan tachtig zakenreizen naar China voel ik me een bevoorrechte getuige van de onwaarschijnlijke veranderingen die het land de jongste twee decenn...

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