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01/09/2017  l  Bart Horsten appointed as Board Member of BCECC
At the occasion of the General Assembly of the Belgian-Chinese Chamber of Commerce (BCECC) on Thursday 31st of August 2017 Bart Horsten, Managing Director of Horsten International, was appointed as Board Member of BCECC. BCECC is the leading Belgian business association for companies engaged in doing business in or with China. It is a non-profit organization established in the 1980s following China’s open-door policy and is located in Brussels, the heart of Europe.&n...

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16/06/2017  l  Workshop E-Commerce and Social Media in China 14 & 15 June 2017
On 14 and 15 June 2017 Horsten International organized two workshops about "E-commerce and Social Media in China", together with ChinaTalk and NexportChina. On the 14th of June the workshop was held at Kasteel Ter Ham in Steenokkerzeel, Belgium. On the next day the workshop was held at Beeckestijn Business School in Leusden, the Netherlands.  First Ed Sander of ChinaTalk introduced the current e-commerce and social media landscape in China. In the past years e-commerce and cros...

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04/06/2017  l  Erie Water Treatment reaches another milestone in China
Erie Water Treatment confirms its China ambitions with a new milestone in the history of its popular IQsoft line. At the Aquatech Shanghai exhibition in the beginning of June 2017 Erie signed a strategic cooperation agreement with Stoner for the national distribution of the IQsoft product line in China. As a consequence now 4 product lines of Erie are sold on the Chinese market! The cooperation between Erie and Horsten started in the beginning of 2014. Horsten assisted&...

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01/04/2017  l  Group T - KU Leuven delegation visiting Xi'an Thiebaut
On April 1st, 2017 a delegation of 50 students from Group T - KU Leuven University visited Xi'an Thiebaut, one of Horsten's investment projects in China. After a presentation about Xi'an Thiebaut, Jeffrey Wouters, Business Development Manager of Horsten, introduced Horsten International. Horsten International was involved in this project from the early beginning as a strategic consultant and project manager. As a compensation for these services Horsten International became a mino...

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17/03/2017  l  Bart Horsten gave a lecture at Hutong School Shanghai
On March 16th the Hutong school in Shanghai hosted a business lecture in collaboration with Horsten International. China is entering a new age: from an export oriented market the country is transforming itself to one of the biggest consumer markets in the world. Western companies are eager to sell their products in China, but many companies face various challenges when doing business in China. Furthermore, in the past years e-commerce and social media have exploded in China. Many Western compan...

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06/03/2017  l  Horsten participating in the E-commerce mission to China from 13 to 18 March 2017
From 13 to 18 March 2017 a business delegation from Belgium and The Netherlands visited Shanghai and Hangzhou, focusing on e-commerce in China. In the past years e-commerce has exploded in China. The Chinese consumer wants western products, especially in certain product categories and prefers to buy them from abroad. China’s leading internet companies like and Alibaba have set up special channels to facilitate this consumer need. Recently Alibaba opened offices in Belgium...

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04/03/2017  l  Column Bart Horsten in DE TIJD - only in Dutch
Is de Chinese supermacht een bedreiging of een kans? Europeanen denken nog te vaak dat ze een technologische voorsprong hebben en dat de Chinezen op hen zitten te wachten. Niet dus. China loopt in heel wat sectoren een eind voorop. In de cleantech, bijvoorbeeld. An English translation of this article can be found on the following link. Na meer dan tachtig zakenreizen naar China voel ik me een bevoorrechte getuige van de onwaarschijnlijke veranderingen die het land de jongste twee decenn...

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04/03/2017  l  Horsten in De Standaard Newspaper - Only in Dutch
REPORTAGE Vlaamse kmo’s willen graag zakendoen in China. Maar vertrek beter niet onvoorbereid. Weet dat Chinezen veel liever chatten dan mailen, en dat contracten er niet heilig zijn. En vooral, geen stemverheffing alstublieft. ‘In China tellen vrienden meer dan contracten’ Ooit gehoord van Guanxi? Het betekent ‘relatie’ en staat voor het ingewikkelde web van connecties dat onontbeerlijk als je in China zaken wil doen, zegt Bart Horsten, die Vlaamse bedrijfsleide...

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22/02/2017  l  China Basics Seminar 21 February 2017
On the 21st of February 2017 Horsten International organized its third China Basics seminar about cultural differences between Western and Chinese business practices and the typical pitfalls in doing business in China.  After a short introduction about Horsten International, Bart Horsten talked about the concepts of face and guanxi, two of the most important values in Chinese culture. It is important to be prepared to face any cultural challenges that might come your way and this was demon...

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21/12/2016  l  Horsten participating in the Antwerp Mission in December 2016
From 10 to 17 December 2016 a delegation from Antwerp visited South-Korea and China, headed by Bart De Wever, mayor of Antwerp. The delegation visited Seoul and Shanghai and consisted of members of the city council, Port of Antwerp, Antwerp World Diamond Centre (AWDC) and a broad group of corporate leaders. The mission was actively supported by the local Belgian embassies and consulates, and enjoyed the cooperation of Flanders Investment & Trade (FIT). Also Bart Horsten, manag...

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