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04/03/2017  l  Horsten in De Standaard Newspaper - Only in Dutch
REPORTAGE Vlaamse kmo’s willen graag zakendoen in China. Maar vertrek beter niet onvoorbereid. Weet dat Chinezen veel liever chatten dan mailen, en dat contracten er niet heilig zijn. En vooral, geen stemverheffing alstublieft. ‘In China tellen vrienden meer dan contracten’ Ooit gehoord van Guanxi? Het betekent ‘relatie’ en staat voor het ingewikkelde web van connecties dat onontbeerlijk als je in China zaken wil doen, zegt Bart Horsten, die Vlaamse bedrijfsleide...

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22/02/2017  l  China Basics Seminar 21 February 2017
On the 21st of February 2017 Horsten International organized its third China Basics seminar about cultural differences between Western and Chinese business practices and the typical pitfalls in doing business in China.  After a short introduction about Horsten International, Bart Horsten talked about the concepts of face and guanxi, two of the most important values in Chinese culture. It is important to be prepared to face any cultural challenges that might come your way and this was demon...

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21/12/2016  l  Horsten participating in the Antwerp Mission in December 2016
From 10 to 17 December 2016 a delegation from Antwerp visited South-Korea and China, headed by Bart De Wever, mayor of Antwerp. The delegation visited Seoul and Shanghai and consisted of members of the city council, Port of Antwerp, Antwerp World Diamond Centre (AWDC) and a broad group of corporate leaders. The mission was actively supported by the local Belgian embassies and consulates, and enjoyed the cooperation of Flanders Investment & Trade (FIT). Also Bart Horsten, manag...

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30/10/2016  l  Bart Horsten meets Prime Minister Charles Michel
On the 30th of October Bart Horsten, Managing Director of Horsten International, was invited at the Belgian Embassy in Beijing to attend a meeting with the Belgian Prime Minister Charles Michel. Together with 15 other Belgian experts and business people Bart shared his views on the activities and challenges of Belgian companies in China. Bart explained that there is a big lack of knowledge and understanding of many Belgian businesses about the Chinese market and Chinese business practices, whic...

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01/10/2016  l  Tom Horsten joins the Horsten International team
As of October 1st 2016, Tom Horsten, the third son of the late Joos Horsten, joins the Horsten International team in the office in Belgium. Tom Horsten: “It is a great challenge and honor to be in the footsteps of my father. I am convinced that this is another important step in the further development of our company. The mix of experience and the different personalities of the three Horsten brothers will be an added value for the future. Our father would have been very proud, knowing ...

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29/09/2016  l  20 year anniversary Horsten International
On the 28th of September a celebration took place at the occasion of 20 years Horsten International, attended by more than 90 of Horsten’s clients and partners. For their years of dedication and loyal service all Chinese employees were also invited from Xi’an, the city where the Chinese office of the company is located. After a warm welcome by Bart Horsten, Koen De Leus, Chief Economist BNP Paribas Fortis, gave a presentation about Europe’s position in the relationship wit...

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28/09/2016  l  Glacio-IJsboerke and Horsten International join hands to sell ice cream in China
After exporting its ice cream specialities to China since 2010, Glacio has now decided to set up a joint venture with Horsten International, a consulting company specialized in doing business in China. In Belgium the Glacio Group is mainly known as the owner of IJsboerke, the most famous ice cream brand in the Benelux. The Glacio ice cream specialities are manufactured in the Beerse factory in Belgium, and are successfully exported to various countries such as Japan, Russia, the Middle East and...

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27/09/2016  l  E-trade Summit 27 September 2016
On 27 September the 2016 edition of the E-trade summit was organised in Antwerp, Belgium. Ed Sander of ChinaTalk and Bart Horsten of Horsten International & MyChinaWeb gave a duo presentation, explaining why cross-border commerce is booming in China, what the latest trends are and how Western companies can consider their strategic options to start selling online in China. In the past years cross-border e-commerce has exploded in China. The Chinese consumer wants western...

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19/09/2016  l  KBC Breakfast Seminar in Leuven - Doing Business in China
On 19 September 2016 Bart Horsten was a guest speaker at the second KBC-bank breakfast seminar in Louvain, Belgium. Representatives of KBC Hong Kong and KBC Shanghai presented the bank's services in Hong Kong and Mainland China, after which Bart talked about opportunities for Belgian SME's in China, illustrated by several case studies. China is a vast, complex country and one of the largest consumer markets in the world. Despite its growth slowdown it still offers many opportunities for Be...

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14/09/2016  l  VIGC Event - E-commerce in China on 14 September 2016
On 14 September 2016 Bart Horsten gave a lecture about the recent trends in E-commerce in China at the VIGC conference in Antwerp. China is a dreamplace for E-commerce, not only thanks to its big population and more than 700 million netizens, but also the eagerness of Chinese consumers to buy foreign products and the overlap between the population on social media and brand consumers. In 2016 China's Cross-border E-commerce is expected to exceed $1 trillion, of which the key drivers ar...

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