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30/10/2016  l  Bart Horsten meets Prime Minister Charles Michel
On the 30th of October Bart Horsten, Managing Director of Horsten International, was invited at the Belgian Embassy in Beijing to attend a meeting with the Belgian Prime Minister Charles Michel. Together with 15 other Belgian experts and business people Bart shared his views on the activities and challenges of Belgian companies in China. Bart explained that there is a big lack of knowledge and understanding of many Belgian businesses about the Chinese market and Chinese business practices, whic...

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01/10/2016  l  Tom Horsten joins the Horsten International team
As of October 1st 2016, Tom Horsten, the third son of the late Joos Horsten, joins the Horsten International team in the office in Belgium. Tom Horsten: “It is a great challenge and honor to be in the footsteps of my father. I am convinced that this is another important step in the further development of our company. The mix of experience and the different personalities of the three Horsten brothers will be an added value for the future. Our father would have been very proud, knowing ...

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29/09/2016  l  20 year anniversary Horsten International
On the 28th of September a celebration took place at the occasion of 20 years Horsten International, attended by more than 90 of Horsten’s clients and partners. For their years of dedication and loyal service all Chinese employees were also invited from Xi’an, the city where the Chinese office of the company is located. After a warm welcome by Bart Horsten, Koen De Leus, Chief Economist BNP Paribas Fortis, gave a presentation about Europe’s position in the relationship wit...

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28/09/2016  l  Glacio-IJsboerke and Horsten International join hands to sell ice cream in China
After exporting its ice cream specialities to China since 2010, Glacio has now decided to set up a joint venture with Horsten International, a consulting company specialized in doing business in China. In Belgium the Glacio Group is mainly known as the owner of IJsboerke, the most famous ice cream brand in the Benelux. The Glacio ice cream specialities are manufactured in the Beerse factory in Belgium, and are successfully exported to various countries such as Japan, Russia, the Middle East and...

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27/09/2016  l  E-trade Summit 27 September 2016
On 27 September the 2016 edition of the E-trade summit was organised in Antwerp, Belgium. Ed Sander of ChinaTalk and Bart Horsten of Horsten International & MyChinaWeb gave a duo presentation, explaining why cross-border commerce is booming in China, what the latest trends are and how Western companies can consider their strategic options to start selling online in China. In the past years cross-border e-commerce has exploded in China. The Chinese consumer wants western...

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19/09/2016  l  KBC Breakfast Seminar in Leuven - Doing Business in China
On 19 September 2016 Bart Horsten was a guest speaker at the second KBC-bank breakfast seminar in Louvain, Belgium. Representatives of KBC Hong Kong and KBC Shanghai presented the bank's services in Hong Kong and Mainland China, after which Bart talked about opportunities for Belgian SME's in China, illustrated by several case studies. China is a vast, complex country and one of the largest consumer markets in the world. Despite its growth slowdown it still offers many opportunities for Be...

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14/09/2016  l  VIGC Event - E-commerce in China on 14 September 2016
On 14 September 2016 Bart Horsten gave a lecture about the recent trends in E-commerce in China at the VIGC conference in Antwerp. China is a dreamplace for E-commerce, not only thanks to its big population and more than 700 million netizens, but also the eagerness of Chinese consumers to buy foreign products and the overlap between the population on social media and brand consumers. In 2016 China's Cross-border E-commerce is expected to exceed $1 trillion, of which the key drivers ar...

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08/09/2016  l  Round table about E-commerce in China: The Hague 8 Sept.2016
On 8 September 2016 Bart Horsten was a speaker at a seminar about "Business Communication in China", organised by in The Hague, The Netherlands. Participants had the chance to learn more about how to communicate with Chinese partners, suppliers or customers and how to apply this to your own China activities. Many experts about different topics of doing business in China and around 50 participants shared their views and experiences.Together with Ed Sander of ChinaTalk, Ba...

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20/08/2016  l  Agricultural Trade Mission to China from 4 to 10 September 2016
Jeffrey Wouters, Business Development Manager of Horsten International will take part in an agricultural trade mission to China from 4 to 10 september 2016. The trade mission is organized by the province of Antwerp and Flanders Investment & Trade (FIT) and is specifically focusing on opportunities in China for companies in the agro-industry. During this mission about 25 entrepeneurs and officials will visit Beijing, Shaanxi and Shanghai. As a preparation for this tr...

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07/08/2016  l  Bart Horsten in De Standaard (article in Dutch)
On Saturday 6th August 2016 an article was published in the Belgian Newspaper De Standaard, in which Bart Horsten was asked his opinion about the sale of all of Uber's activities in China to its biggest rival Didi Chuxing. The article was written by Goele Decort and can be found at the following link. You can also read the article hereunder (only in Dutch). WAAROM UBER, FACEBOOK EN CO FALEN IN CHINA Silicon Valley botst op Chinese muur GOELE DE CORT, ILLUSTRATIE RHONALD BLOMMESTIJN DE STANDA...

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