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06/06/2016  l  Trade Mission to China from 28 May to 4 June 2016
From May 28th to June 4th 2016 the Voka (Chamber of Commerce) of East-Flanders, the province of East-Flanders and Flanders Investment and Trade organised a trade mission to China, headed by governor Jan Bries. As a preparation for the trip, on Tuesday May 10th Bart Horsten, managing director of Horsten International, gave a lecture about doing business in China to all the participants to the trade mission. The delegation visited Beijing, Tianjin, Shijiazhuang (Hebei) and Shanghai. The province ...

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26/05/2016  l  Dilito signs partnership with Chinese fixtures manufacturer
DILITO, a specialist in LED relighting projects from Belgium, has concluded a deal with the Chinese fixtures manufacturer PC Cooler, one of the biggest producers of fixtures for LED-lighting. The first result of this partnership is the relighting of a company in the building industry in Belgium. After installing illuminated publicity a few years ago, now the production facility is relighted by Dilito. After installation the energy consumption decreased with 65%. This project is ma...

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12/05/2016  l  Key-note speech about recent trends in E-Commerce in China - 11 May 2016
On the 11th of May 2016 Bart Horsten gave a key-note speech about the recent trends in E-commerce in China at the BCECC seminar in Brussels. Topics covered were e-commerce market statistics, m-commerce, mobile payments, O2O services, cross-border e-commerce platforms and strategic considerations for SME's. At the end of the presentation Bart also introduced some case studies of recent E-commerce and online marketing projects of Horsten International. Afterwards an interactive panel discuss...

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08/04/2016  l  Lecture Bart Horsten at the Bencham SME seminar in Beijing
On 8 April Bart Horsten gave a lecture at the Benelux Chamber of Commerce in Beijing (Bencham). The Seminar focused on Business Risk: when doing business in or with China, the key challenge for most SME’s is to find a business model which on one side minimizes the risks (operational, financial and legal risks, including intellectual properties) and on the other side offers solutions for an optimal sustainable presence in China which maximizes the return on investment. Horsten ha...

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26/03/2016  l  New subsidy system in Flanders starting at 1 April 2016
Since 2009 Horsten International is a certified service provider ("Erkend Dienstverlener") under the KMO-portefeuille subsidy program of the Flemish Government. Starting from 1 April 2016 a new system is put in place, which simplifies the system and also changes the conditions under which SME's from the Flanders Region can receive subsidies. Flanders Innovation & Entrepreneurship (in Dutch: Agentschap Innoveren & Ondernemen) is a government agency, charged with implementing th...

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18/03/2016  l  China Seminar 17 March 2016
On the 17th of March 2016 Horsten International organised its second China Basics Seminar about cultural differences between Western and Chinese business practices and the typical pitfalls in doing business in China. After a short introduction about Horsten International and the new policies of the Chinese govenment in the 13th 5-year plan, Bart Horsten talked about the concepts of face and guanxi, two of the most important values in Chinese culture. Additionally a lot of examples were giv...

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04/03/2016  l  Floralia Brussels launches new Chinese website
We are pleased to announce the new Chinese website of Floralia Brussels. Horsten International prepared the conceptual design and content of the website, intended to attract more Chinese tourists for the event to take place from April 6th until May 6th, 2016. Additionally Horsten is helping Floralia to communicate with Chinese tour operators and to be present on Chinese social media, such as Wechat and Weibo. Floralia Brussels understood the importance of more visibility in China. Chinese visit...

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29/02/2016  l  Xi'an, a key city in China's history and China's future
On February 23rd, Mercer published its 18th quality of living study. The study examined social and economic conditions, health, education, housing and the environment, and is aimed at guiding governments and big companies to assess where they should place and how much they should pay employees on international assignments. The city of Xi'an occupies the 139th spot on the list this year, 2 places higher than when it first appeared in the study in 2014. Then, Mercer wrote: "The city of Xi'an, Chi...

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24/02/2016  l  Belgium is the only European nation invited to the Boao Forum
Belgian Prime Minister Charles Michel is thus far the only European leader who is invited to attend the Boao Forum, the Asian counterpart of the World Economic Forum. The forum will prove the perfect opportunity for the Prime Minister to assure business leaders from all over the world that Belgium is a safe country to invest in and do business with. At a Chinese New Year reception in Brussels, Mr. Qu Xing, the Chinese ambassador to Belgium, said that the invitation is proof of China's commitmen...

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23/02/2016  l  ICBC announces new branch in Antwerp in support of "Belt and Road" initiative
On January 26, the Industrial and Commercial Bank of China announced the opening of a new branch in Antwerp. This branch will be the second ICBC branch in Belgium after Brussels, which was established in 2011. President of the ICBC, Jiang Jianqing, said in his speech at the opening ceremony that "this year is the 45th anniversary of the establishment of diplomatic relations between China and Belgium, and the opening of the ICBC Antwerp branch is of great significance at the time, showing our de...

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