The customer is a medical device manufacturing company developing and producing medical textiles, used primarily in long-term care facilities and hospitals. Horsten performed a market research to investigate the market and identify manufacturers of incontinence products in China.
Involvement of Horsten International
Horsten screened the Chinese market for potential suppliers and/or strategic partners. Based on the market research outcome, the US company decided to set up its own manufacturing facility in China, both for export to Europe as well as distribution of its products on the Chinese market.