The customer is a Belgian company, established in 1868, manufacturing and selling high-quality cigars. The company is now managed by the fifth generation.
Involvement of Horsten International
Horsten performed a market investigation, a distributor/partner search and gave general strategic advice and market entry recommendations.
First the general tobacco market in China was investigated, including the legal framework, taxes and duties, domestic manufacturers and international companies. Then the cigar market in particular was investigated, such as the market size, the Chinese and international players, prices and future perspectives.