Pentair is a US-based manufacturer and marketer of a comprehensive range of smart, sustainable water solutions to residential, commercial and industrial segments around the world. Aquion Inc, before being acquired by Pentair in 2019, was a company offering a diverse line of water conditioners, iron filters, carbon filters, drinking-water purifiers, ozone and ultraviolet disinfection systems, reverse osmosis systems and acid neutralizers for the residential and commercial water treatment industry. Aquion had two state-of-the-art manufacturing bases in the USA and one in Belgium and was a privately held company owned by Milwaukee-based Mason Wells.
In view of its growing business in Asia, after consultation with Horsten International, in 2015 Aquion decided to set up a holding company in Hong Kong and a legal entity in mainland China.
Involvement of Horsten International
Horsten prepared a strategic feasibility study for Aquion's plans to set up a sustainable presence in Asia and in China. As a result it was decided to set up a Hong Kong holding company and a wholly-foreign-owned enterprise in China.
Horsten assisted the customer with the preparation of the company incorporation documents, both for the Hong Kong holding as well as the wholly-foreign-owned enterprise in China, translation, legal and financial advise, tax registration, etc. Horsten also assisted the customer to find suitable sales and marketing staff.
In the initial phase of operation Horsten's team in China operates and manages the legal entity in China on behalf of the customer, including financial management, accounting, trade services, tax administration, financial reporting, as well as communication, liaison and follow-up with Aquion's distributors in China, marketing and sales assistance, etc.
Due to this unique business model, Horsten offered Aquion broad scale assistance and considerable added value to enter the Chinese market in a step-by-step approach, offering solutions for an optimal sustainable presence and a solid return on investment in China.