The signing of a contract with a Chinese partner is in most cases not the end, but only the start of the project. Many Western companies underestimate the need for relationship building and follow-up on the Chinese side and the impact of the China project on the head office in Europe or the USA. It is known that most project failures occur during the first 18 months of a project, and this is definitely true in China. Any mistakes made during this challenging starting period can have a crucial impact on the project's feasibility.
Horsten’s professional team in Belgium and China has extensive experience in managing projects in China, especially early-stage projects in its first years after implementation. This involves many different industries in various locations in China.
Please click on one of the cells below to check out some project references.