Wim Horsten – Director
Through his years of experience Wim is very familiar with the ins and outs of companies in different industries and he is assisting some of our European customers with the legal set-up of a wholly-foreign-owned enterprise in China: recommendations with regard to the set-up and process flows, legal and financial advice, etc. In this context, he closely monitors different aspects in doing business with China and he has an important role in optimizing the customer’s legal and financial structure in China.
In 2016 Wim was Founding Partner of MyChinaWeb, the first online marketing agency for China in Belgium. He is involved in the setting up of social media and e-commerce projects, helps the customer to choose the right platform and adapt their content to the Chinese culture and coordinates his Chinese speaking colleagues to publish the content online.