Introduction
- Multi-brand store on Tmall Global, owned by Horsten International
- Live since January 2021
- Only original Belgian food & beverages
- Tmall Global is Alibaba’s Cross-Border platform
- Cross-Border E-Commerce (CBEC) is only allowed for foreign legal entities, selling their products directly to Chinese consumers without intermediates
- Less regulatory restrictions than domestic e-commerce: positive list with +/- 1400 commodity categories
- Reduced taxes and import duties
Advantages for Belgian brands:
- A direct B2C channel to Chinese consumers
- Exclusive access to the world’s biggest E-commerce market
- Trouble free China business
- Full control over all storytelling and marketing campaigns
- Access to all sales data
- A perfect stepping stone to a long-term sustainable business in China
