Parklaan 46 B-2300 Turnhout, Belgium   +32 14 720275   info@horsten.be
CHINA
BRUSSELS

TMALL GLOBAL FLAGSHIP STORE

Introduction
  • Multi-brand store on Tmall Global, owned by Horsten International
  • Live since January 2021
  • Only original Belgian food & beverages
  • Tmall Global is Alibaba’s Cross-Border platform
  • Cross-Border E-Commerce (CBEC) is only allowed for foreign legal entities, selling their products directly to Chinese consumers without intermediates
  • Less regulatory restrictions than domestic e-commerce: positive list with +/- 1400 commodity categories
  • Reduced taxes and import duties
Advantages for Belgian brands:
  • A direct B2C channel to Chinese consumers
  • Exclusive access to the world’s biggest E-commerce market
  • Trouble free China business
  • Full control over all storytelling and marketing campaigns
  • Access to all sales data
  • A perfect stepping stone to a long-term sustainable business in China
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